Performance Marketer
At a glance
Mid-level Performance Marketing role at Game District. Lahore · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage daily paid user acquisition campaigns across Google Ads, Mintegral, AppLovin, and other channels
- Review Spend, CPI, ROAS, CTR, CVR, Retention, and LTV to guide campaign decisions
- Help set up campaigns, distribute budgets, adjust bids, and improve acquisition efficiency
- Evaluate ad creatives, run A/B tests, and relay new requirements to the Creative Team
- Research competitors, market shifts, acquisition tactics, and effective game advertisements for growth ideas
What you bring
- A bachelor's degree in Marketing, Business, Analytics, or a related discipline
- Fresh graduate status or up to one year in User Acquisition, Digital Marketing, or Performance Marketing
- Working knowledge of mobile advertising, paid acquisition, and metrics including CPI, ROAS, CTR, CVR, Retention, and LTV
- Familiarity with Google Ads, AppLovin, Mintegral, or comparable ad networks
- Strong data analysis using Excel or Google Sheets, backed by careful problem solving
Who this fits
This role suits an early-career marketer who enjoys analyzing campaign data, testing creative variations, and improving paid acquisition results for mobile games. You will work full-time on-site in Gulberg 3, Lahore, coordinating with Marketing, Creative, Product, and Game Teams.
From the employer
Experience: Fresh Graduate – 1 Year
Location: Gulberg 3, Lahore
Work Mode: On-site | Full-time
About the Role
We are looking for a driven and analytical User Acquisition Specialist to help grow our mobile games portfolio. You will support the planning, execution, monitoring, and optimization of paid user acquisition campaigns across multiple advertising platforms while analyzing campaign performance and creative effectiveness.
Key Responsibilities
Monitor and manage daily User Acquisition (UA) campaigns across platforms such as Google Ads, Mintegral, AppLovin, and other paid channels.
Track and analyze key performance metrics including Spend, CPI, ROAS, CTR, CVR, Retention, and LTV.
Assist with campaign setup, budget allocation, bid adjustments, and campaign optimization.
Monitor campaign performance and identify opportunities to improve user acquisition efficiency and overall ROI.
Analyze ad creative performance and identify winning and underperforming creatives.
Coordinate with the Creative Team to communicate new creative requirements based on campaign performance and testing results.
Assist in conducting A/B tests for ad creatives, campaigns, audiences, and other campaign variables.
Research competitors, market trends, user acquisition strategies, and successful ad creatives to identify new growth opportunities.
Prepare regular campaign performance reports and share insights with relevant teams.
Work closely with Marketing, Creative, Product, and Game Teams to support user growth and campaign objectives.
Requirements
Bachelor's degree in Marketing, Business, Analytics, or a related field.
Fresh graduate or up to 1 year of experience in User Acquisition, Digital Marketing, Performance Marketing, or a related role.
Understanding of mobile advertising and paid acquisition campaigns.
Familiarity with platforms such as Google Ads, AppLovin, Mintegral, or similar ad networks.
Good understanding of performance metrics such as CPI, ROAS, CTR, CVR, Retention, and LTV.
Strong analytical and problem-solving skills.
Good command of Excel/Google Sheets and data analysis.
Strong attention to detail and ability to work with performance data.
Good communication and coordination skills.
Interest in mobile games and the gaming industry is a plus
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