Marketing Specialist
At a glance
Mid-level General Marketing role at GBTA. Alexandria · full-time · no salary stated · we estimate $52,000–$63,000.
GBTA has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll coordinate and deliver marketing campaigns for GBTA's global events
- You'll track campaign results, analyze reports, and use findings to improve the customer journey
- You'll manage large datasets in spreadsheets and other data tools
- You'll work with sales, marketing, production, digital, telemarketing, and PR teams
- You'll test new ways to promote GBTA products, lead generation, and exhibit space
What you bring
- You'll have a bachelor's degree and two to three years of marketing experience preferred
- You'll be able to run email and social campaigns and produce ROI reports
- You'll bring B2B marketing, lead generation, and sales process familiarity
- You'll be proficient in Excel and PowerPoint and comfortable with online marketing tools
- You'll communicate clearly, write and edit well, and manage time with close attention to detail
Who this fits
This role suits an organized, data-focused marketer who enjoys testing campaigns and supporting shared team goals. You must work onsite in Alexandria and be ready to adapt, build new skills, and help with work beyond your usual responsibilities.
From the employer
The Marketing Specialist is primarily responsible for coordinating and implementing B2B marketing projects for GBTA events as assigned. This position will successfully assist the sales and marketing team to maximize revenue by implementing and measuring marketing campaigns. Objectives include generating leads and increasing brand awareness for B2B marketing products and exhibit space at events.
Job Duties:
- Assist with marketing campaign strategy and execution for global GBTA events
- Successfully liaise across the organization to support stakeholder goals and objectives
- Assist with marketing analytics and metrics for each product or event and regularly track progress towards goal
- Prepare and analyze digital marketing campaign reports and apply that knowledge to the overall digital marketing strategy to enhance the customer journey
- Manipulate and manage large amounts of data using spreadsheets or other data management tools
- Work with cross-functional teams on special projects relating to the marketing and support of our products
- Work with marketing production (copywriting, design, web, SEO, email, mobile), online marketing (Pardot, search, social), telemarketing, and PR services
- Continually test, iterate, and innovate to find new and superior methods to market GBTA products
- Adapts to the changing needs of the department, develops new skills, and assists with projects outside of normal job responsibilities as needed
Must-Have Skills and Qualifications:
- Bachelor’s Degree
- 2-3 years of experience in marketing preferred
- Ability to execute email marketing and social campaigns
- Ability to execute ROI reporting
- Comfortable using a suite of online marketing tools
- Familiarity with B2B marketing, lead generation, and sales processes
- Excellent communication skills
- Strong copywriting and editing skills
- Successful at managing time and highly organized
- Attention to detail is a must
- Proficient in Excel and PowerPoint
- Experience with a marketing automation platform, Google Analytics, InDesign, and Photoshop a plus
- Desire to continually test and learn with a strong focus on data
- Strong focus on goal achievement
- Passion for marketing and familiarity with standard concepts, practices, and marketing procedures
- Reliable team member and leader who is willing to do whatever is necessary to ensure our mutual team success
Please apply at https://gbta.bamboohr.com/jobs/view.php?id=32
All your information will be kept confidential according to EEO guidelines.
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