Regional Sales Manager

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Regional Sales Manager is responsible for sales growth, market expansion, and go to market strategies for assigned regional distribution partners. This role will develop sales and regional distribution strategies along with marketing communication tactics to ensure execution of programs and market share growth. This position will act as a liaison between assigned regional distribution partners and key installing contractors while working closely with wholesale distribution channel leadership, Director of Sales and internal departments to create business plans for greater market penetration. The Regional Sales Manager coordinates all marketing activities with distribution partners; building, designing and executing the plans needed to grow share within the markets of responsibility.

Job Duties:

• Develop and execute short- and long-term business plans for assigned distribution partners aligned to channel KPIs.
• Analyze territory opportunities, identify account needs, and build strategic relationships with key decision-makers.
• Grow revenue by expanding product penetration, increasing parts and service sales, and identifying new business opportunities.
• Deliver sales presentations and provide training on products and programs.
• Monitor competitive activity within the territory and implement solution-based strategies to protect and grow share.
• Support promotional programs and new product launches.
• Coordinate and execute marketing activities with assigned accounts and distribution partners.
• Track and report territory performance metrics to measure effectiveness and drive results.

Minimum Job Requirements:

Education

• Bachelor’s Degree or equivalent experience.

Work Experience

• 3 years field sales experience in 2 step distribution

Knowledge / Skills / Abilities

• Strong negotiation skills with the ability to navigate complex sales processes.
• Analytical mindset with the ability to interpret and apply key business metrics.
• Clear, effective written and verbal communication skills across diverse audiences, including senior leaders.
• Confident presentation skills for both individual and group settings.
• Self-motivated and capable of working independently in a field-based environment.
• Demonstrated ability to drive process improvements within a matrixed organization.
• Proficiency in Microsoft Office and Salesforce.

Preferred Job Requirements:

Work Experience

• Experience with electrical and HVAC wholesale distribution partners, electrical contractors, HVAC contractors, from a partnership and business development standpoint.
• Experience in power generation or installed equipment industries.

Knowledge / Skills / Abilities

• Strong business and financial acumen, with the ability to analyze and interpret key performance metrics.

• Relationship Management: Proven ability to build, strengthen, and sustain trusted partnerships with regional and national level accounts to drive mutual growth, engagement, and long-term loyalty.
• Sales and Channel Growth: Demonstrated success achieving and exceeding sales targets by identifying high-potential accounts, optimizing channel performance, and executing territory growth plans.

Generac is committed to fair and equitable compensation practices. The salary range for this role based in Sacramento, CA is $110,000- $120,000. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation, including short term and long-term incentives.

Office Environment:

While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus. Occasional travel. Up to 70% travel and valid Driver’s License required.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”