Sales Development Representative
Generac Open · verified Sep 23, 2026 At a glance
Entry-level Sales Development role at Generac. 25 Locations · full-time · $53,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Grow point-of-sale sales across multiple retail accounts by explaining Generac products to associates and end users
- Help shoppers and professional buyers choose products using application and specification knowledge
- Launch in-store programs with retail field leaders to build awareness and sales
- Keep portable-generator and home-standby displays stocked and correctly arranged across stores
- Log sales work, customer conversations, and market conditions in Salesforce
What you bring
- A bachelor’s degree or equivalent experience, with business, finance, or accounting preferred
- A valid driver’s license and willingness to travel locally within the assigned region
- Strong communication, presentation, problem-solving, prioritization, and independent-work skills
- Microsoft Office proficiency plus familiarity with CRM software, preferably Salesforce
Who this fits
This entry-level role suits someone comfortable educating store teams, presenting to groups, and building relationships with retail managers and decision-makers. You’ll work independently across assigned retail locations and travel locally up to seventy-five percent of the time. The role supports Michigan and Ohio, Florida, Georgia, or Wisconsin markets and requires occasional lifting of up to twenty-five pounds.
From the employer
We believe power is a promise - a shared commitment to be there for others when it matters most.
For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
Generac has an exciting entry level Sales Development Representative position! The Sales Development Representative is responsible for a territory where they are accountable to grow POS sales at the store level. This role educates store associates on Generac’s product lines, answers questions from consumers, and pro’s buying the company’s products and providing support to the dealer channel for specific retail customers’ SF&I programs. The Sales Development Representative works with retailer field leadership to sell new ideas on how to grow the Generac brand across the store.
Compensation for this role: $53,000 plus commission
This position will be supporting one of the following markets:
- Michigan / Ohio
- Florida
- Georgia
- Wisconsin
Job Description:
Drive incremental sales growth by selling all Generac product lines across multiple retail accounts by educating store associates and end users about the company’s products and brand and by using in-depth knowledge of product application and specifications to assist customer in selecting the product that best meet their needs.
Collaborate with the retail field leadership team to execute new in-store programs to drive awareness and increase sales.
Collaborate with retail store management to ensure the planograms are executed for portable generators and home standby units and is accurately stocked with Generac products for displays, end caps, buildouts in the stores.
Develop and maintain strong relationships with store managers, key decision-makers, and other relevant personnel in assigned retail locations.
Maintain and update records of sales activities, customer interactions, and market conditions in Salesforce.
Education
Bachelor’s degree or equivalent experience
Certification / License
Valid driver’s license with the ability to travel locally up to 75% of the time
Work Experience
Knowledge / Skills / Abilities
Excellent written and oral communication skills
Effective presentation skills for small and large groups
Strong problem-solving skills
Ability to work independently
Ability to make decisions in the best interest of the customer and company
Ability to multi-task and prioritize activities according to importance and urgency
Ability to react well under pressure
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with CRM software.
Willingness to travel frequently within the designated region
Preferred Job Requirements
Education
Bachelor’s degree in business, Finance, or Accounting.
Knowledge / Skills / Abilities
Highly motivated with excellent communication, presentation, and training abilities. Strong organizational skills and attention to detail
Experience using CRM like salesforce
Ability to build a weekly schedule
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
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