Senior Creative Marketing Manager (Codefinity)
At a glance
Senior Creative role at Genesis. Kyiv · full-time.
Pay not stated Creative salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set creative strategy for Meta and other advertising channels as the product scales
- Find, test, and expand new ad angles, concepts, storylines, and approaches
- Build a repeatable testing workflow from insights through the creative production pipeline
- Use performance data, competitor research, and product input to improve hooks and conversion
- Create and grow the Creative Marketing team while directing the function's development
What you bring
- At least two years of experience in Creative Marketing, Creative Strategy, or User Acquisition
- A track record of creating and scaling advertising creatives for Meta
- A clear understanding of what makes advertising work or fail
- Experience designing hypothesis tests, iterating quickly, and using creative analytics
- Strong marketing, storytelling, user psychology, and entrepreneurial judgment
Who this fits
You’ll fit this role if you want to build a Creative Marketing function from the ground up rather than only execute assigned tasks. The position is based in Kyiv, Ukraine, and offers a path toward Creative Marketing Lead as the company expands. Subscription product experience and familiarity with AI tools for creative production are helpful but not required.
From the employer
Codefinity is a fast-growing EdTech company on a mission to make tech education accessible, engaging and truly practical. We help people from all over the world master in-demand programming skills and build meaningful careers in tech.
Our platform has already empowered hundreds of thousands of learners globally — from complete beginners to industry professionals — through interactive, hands-on courses designed to accelerate real skill growth.
This isn’t a position where you support creatives and write briefs for designers.
This is an opportunity to become one of the first key people in the project and build the Creative Marketing function practically from scratch — from finding new creative angles and building testing processes to forming your own team. As the company grows, you’ll have the opportunity to grow into Creative Marketing Lead.
If you’re interested not just in creating creatives, but in building a system that determines the growth rate of the entire business — this role is for you.
Your responsibilities:
- Building creative strategy for scaling Meta and other advertising channels.
- Generating, testing, and scaling new creative angles, concepts, storylines, and advertising approaches.
- Building a continuous creative testing system: from insight analysis to the production pipeline.
- Managing the full creative production cycle: setting tasks for graphic and motion designers.
- Analyzing creative performance together with the UA team and making data-driven decisions.
- Ongoing analysis of competitors, ad libraries, trends, and best practices in mobile subscription products.
- Working with the product team to find new advertising hooks and improve conversion.
- Building and developing your own Creative Marketing team.
Who we’re looking for:
- 2–5+ years of experience in Creative Marketing, Creative Strategy, or User Acquisition.
- Experience creating and scaling advertising creatives for Meta.
- Deep understanding of why advertising creatives work or don’t work.
- Experience building hypothesis testing processes and fast iteration.
- Ability to work with creative analytics and make data-driven decisions.
- Strong sense of marketing, storytelling, and user psychology.
- Entrepreneurial mindset and a desire to build a function, not just execute tasks.
Nice to have:
- Experience working in subscription products.
- Understanding of how different product monetization models work and how content affects engagement and retention.
- Experience working with AI tools for photo/video generation and creative production automation.
Benefits
- Work on a high-impact EdTech product within an ambitious global team
- 20 working days of paid vacation per year, plus public holidays.
- An office with a reliable shelter, generators, satellite internet, and other amenities.
- Access to our corporate knowledge base and professional communities.
- Compensation for English language learning, external training, and courses.
- Medical insurance and full sick leave compensation.
- In-office medical support and professional massage services
- Sports activities: running, yoga, boxing, and more.
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