User Acquisition Manager
Genesis Open · verified Sep 24, 2026 At a glance
Mid-level Growth Marketing role at Genesis. Remote, Ukraine · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll launch, improve, and expand paid acquisition, with Google Ads as the main channel
- You'll test Pinterest, TikTok, and other routes for bringing in new customers
- You'll monitor CPA, ROAS, LTV, conversion rates, and unit economics
- You'll experiment with ads, audiences, bidding approaches, and offers
- You'll work with Creative, Product, and Analytics to improve ads and funnel results
What you bring
- You have at least three years of hands-on acquisition work focused on Google Ads
- You have managed performance marketing budgets above $200K per month
- You understand subscription products, web funnels, and scalable web and app campaigns
- You know audience segmentation, bid management, creative testing, and funnel improvement
- You communicate fluently in English at B2+ level and have worked with international teams
Who this fits
You’ll suit a data-focused owner who challenges assumptions, runs experiments, and looks for growth opportunities. The role is remote from Kyiv, Ukraine, with a flexible schedule. You’ll collaborate with international teams and communicate with advertising platform representatives.
From the employer
At w7g we create digital products that transform the friction of daily life into playful adventure.
We’re looking for a data-driven User Acquisition Manager to help scale FABU - a fast-growing subscription product in the wellness space.
We are seeking someone who thinks like an owner, challenges assumptions, runs experiments, and continuously looks for ways to unlock new growth opportunities.
What You’ll Do
- Launch, optimize, and scale paid acquisition campaigns, primarily on Google Ads.
- Explore and test additional acquisition channels, including Pinterest and TikTok.
- Own key performance metrics, including CPA, ROAS, LTV, conversion rates, and overall unit economics.
- Continuously test and optimize creatives, audiences, bidding strategies and offers
- Collaborate closely with the Creative team to develop, test, and iterate on ad concepts, messaging, and creative strategies.
- Partner with Product and Analytics teams to improve funnel performance and connect marketing efforts with product growth.
- Communicate regularly with platform representatives to unlock new insights, opportunities, and best practices.
What We’re Looking For
- 3+ years of hands-on user acquisition experience, with focus on Google Ads.
- Experience managing performance marketing budgets of $200K+ per month.
- Experience with subscription products and web funnels.
- Proven track record of scaling web and app campaigns while maintaining healthy CPA, ROAS, and unit economics.
- Strong understanding of bidding strategies, audience segmentation, creative testing, and funnel optimization.
- Fluent English (B2+) with experience working in international teams and communicating with platform representatives.
- Experience with Pinterest, Meta or TikTok is a plus
What we offer:
- Remote work and flexible schedule - work where you are comfortable
- 20 days of paid vacation + unlimited sick leave
- Compensation for equipment and homemade treats
- Access to corporate knowledge base, community and training
- Health insurance (in Ukraine) and corporate doctor
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