Marketing Analytics Lead
Globe Telecom, Inc. (Globe) Open · verified Sep 24, 2026 At a glance
Senior Marketing Analytics role at Globe Telecom, Inc. (Globe). 17F The Globe Tower · full-time.
Pay not stated Marketing Analytics salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set measurement plans using lead and lag indicators for marketing work
- You'll define KPIs and assess campaigns across channels, touchpoints, and customer outcomes
- You'll build and maintain dashboards, visualizations, and reports for team use
- You'll shape business questions, segment audiences, and guide analytical model delivery
- You'll support analysts and marketing analytics professionals in a collaborative team environment
What you bring
- Bring at least five years in a quantitative or qualitative analytics discipline
- Use marketing insights to influence strategic choices with senior management
- Handle complex commercial, operational, and people considerations to reach sound outcomes
- Hold a bachelor's degree in a related field
Who this fits
This suits a senior analytics professional who can connect marketing data with strategic decisions and work across brand strategy and senior management. The role is listed in the Philippines, but no specific location or other work constraints are provided. Telco KPI knowledge is an advantage.
From the employer
At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description
Lead data analytics and strategic initiatives, developing and managing analytical models and tools to interpret market data, track KPIs for marketing activities, Collaborate with brand strategy teams to drive data-driven insights for brand development, and provide actionable recommendations to senior management based on comprehensive market analysis.DUTIES AND RESPONSIBILITIES:
Create a strategic measurement strategy against lead and lag metrics. Define and track KPIs to assess cross segment campaign effectiveness across channels and touchpoints, encompassing brand awareness, perception, customer engagement, and market share metrics.
Providing data visualization and reporting. Defining reporting requirements, creating and maintaining dashboards for team use.
Collaborate in defining the right business questions, answerable by data & insights.
Creation and segmentation of Audience data for insights or campaign targeting use.
Deliver analytical models if necessary, or project managing models through capability channels.
Cultivate a collaborative and innovative environment for a team of analysts and marketing analytics professionals.
REQUIREMENTS:
At least 5 years work experience in any quantitative/qualitative analytics discipline
Driving marketing performance in a dynamic business environment. Knowledge of telco KPIs is an advantage.
Business partnering & ability to influence strategic decisions with marketing insights esp with senior management.
Managing a high degree of complexity, bringing together commercial, operational and people considerations, to secure the best outcomes
Bachelor's Degree in any related field
Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here
Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
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