Senior Media Buyer & Planner
At a glance
Senior Paid Media role at Greenberg-Larraby, Inc. (GLI). Remote, United States · contract.
Pay not stated Paid Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape paid campaigns across digital, social, CTV, programmatic, video, and broadcast channels
- Handle media buying from planning and negotiation through placement and ongoing performance improvements
- Build targeting plans from demographic, behavioral, geographic, and market information
- Track results and adjust placements using analytics, reach, engagement, and conversion measures
- Turn campaign findings into executive reports and presentations for federal stakeholders
What you bring
- Hold a bachelor's degree in marketing, communications, business, or a comparable field
- Bring at least eight years across media buying, planning, digital advertising, integrated marketing, or strategic communications
- Show a track record running paid campaigns across several channels
- Apply audience targeting, geo-targeting, analytics, reporting, budgeting, and optimization skills
Who this fits
You'll suit this role if you can support national federal healthcare communications aimed at Veteran and military audiences. Experience with Veteran, military, healthcare, behavioral health, public health, or suicide prevention work is especially relevant. You'll work remotely from the U.S. as a consultant or subcontractor.
From the employer
Senior Media Buyer / Media Planner
Remote | Federal Healthcare Communications
GLI is seeking an experienced Senior Media Buyer / Media Planner to support a national federal healthcare communications program focused on Veteran outreach, public health awareness, and suicide prevention initiatives.
The selected candidate will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns across digital and traditional advertising channels. This role requires expertise in audience targeting, media strategy, campaign analytics, and performance optimization to effectively reach Veteran and military populations nationwide.
Key Responsibilities
• Develop and execute integrated paid media strategies across digital, social media, Connected TV (CTV), programmatic, video, and broadcast channels.
• Plan, negotiate, purchase, place, and optimize advertising campaigns to maximize audience reach, engagement, and return on investment.
• Develop audience segmentation and targeting strategies utilizing demographic, behavioral, geographic, and market data.
• Monitor campaign performance and continuously optimize media placements based on performance metrics and analytics.
• Analyze and report campaign results, including impressions, reach, engagement, click-through rates, video views, conversion metrics, and overall campaign effectiveness.
• Prepare executive-level reports and presentations for federal stakeholders.
• Collaborate with communications, creative, analytics, and program management teams to ensure successful campaign delivery.
Requirements
Minimum Qualifications
• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field.
• Minimum eight (8) years of experience in media buying, media planning, digital advertising, integrated marketing, or strategic communications.
• Demonstrated experience managing multi-channel paid media campaigns.
• Strong analytical, reporting, budgeting, and campaign optimization skills.
• Experience with audience targeting, geo-targeting, media analytics, and performance measurement.
Highly Desired Qualifications
• Experience supporting Veteran, military, healthcare, behavioral health, public health, or suicide prevention communications initiatives.
• Experience managing large-scale federal communications campaigns and media buys exceeding $1 million.
• Experience with audience segmentation, impression verification, media compliance, brand safety, and fraud prevention controls.
• Experience developing campaigns targeting Veteran and active-duty military populations.
Location: Remote (U.S.)
Employment Type: Consultant / Subcontractor
Qualified candidates should submit a resume highlighting relevant federal, healthcare, media buying, strategic communications, Veteran, military, or public health campaign experience.
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Terms apply to Benefit Packages, depending on scope.
Disclaimer:
GLI will never send offer letters of employment unless a thorough interview process has taken place and all other internal processing has taken place.
If you receive one from an outside party and is not from the URL of our firm at @greenberg-larraby.com), please do not respond. If you have further questions, please reach out to your administrator.
When you apply to our positions, upon our interest, a recruiter will call you directly and will pre-screen prior to an interview. Offers of employment are contingent upon a thorough interview process, background check, and security clearance adjudication processing as applicable. Thank you.
We are an Equal Opportunity Employer.
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