Creative Strategist
GrowthPair Open · verified Sep 24, 2026 At a glance
Mid-level Creative role at GrowthPair. Remote, Brazil · full-time.
Pay not stated Creative Strategist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll analyze paid-media results to find patterns behind winning creative
- You'll build and run a structured process for testing new ad concepts
- You'll turn performance insights into briefs, copy, and concepts for Meta, TikTok, and Google
- You'll make static ads and edit UGC and short-form video with Canva, Figma, or video tools
- You'll create AI workflows, produce frequent variations, and coordinate with creative and marketing teammates
What you bring
- You have at least three years in creative strategy, paid social, or performance creative
- You can connect campaign data and performance metrics to clear creative direction
- You have worked in Meta Ads Manager, TikTok Ads Manager, or Google Ads
- You write strong platform-specific ad copy and can produce static designs plus basic video edits
- You use AI actively for production and can deliver twenty to fifty variations each week
Who this fits
This role suits someone who moves comfortably between performance analysis, creative direction, and hands-on ad production. You should be comfortable collaborating with performance marketers, designers, and video editors while using AI every day. The position is remote in Brazil and requires work during U.S. Pacific or Eastern hours.
From the employer
We are seeking an AI-native Creative Strategist to own the creative-to-performance loop across paid social and paid media. This role sits between data and creative output, analyzing what's working, identifying winning angles, and directing the next round of ad creative. You'll work across Meta, TikTok, and Google, using AI tools to produce at 3-5x the speed of a traditional creative team.
Key Responsibilities
- Analyze paid media performance data to identify winning creative patterns.
- Develop and manage a structured creative testing framework.
- Write creative briefs informed by data that designers and video editors can execute on.
- Produce ad copy (hooks, scripts, headlines, CTAs) across Meta, TikTok, and Google.
- Create static ad concepts in Canva or Figma and edit UGC and short-form video.
- Run 20–50 creative variations per week using AI-accelerated production workflows.
- Use AI tools daily for copy iteration, concept mockups, and competitive research.
- Build and maintain custom AI workflows, including prompt templates for ad copy by platform.
- Collaborate with performance marketers, designers, and video editors.
- Stay current on platform-specific creative best practices.
Requirements
- 3+ years experience in creative strategy, paid social, or performance creative roles
- Demonstrated ability to analyze campaign data and translate insights into creative direction
- Experience with Meta Ads Manager, TikTok Ads Manager, and/or Google Ads
- Strong ad copywriting skills across platforms
- Proficiency in Canva or Figma for static ad production
- Basic video editing skills (CapCut, Premiere, or equivalent)
- Daily, active use of AI tools for creative production
- Demonstrated ability to produce high volumes of creative output (20–50 variations per week) using AI-accelerated workflows
- Experience writing creative briefs and managing creative feedback loops
- Strong understanding of creative testing methodologies and performance metrics
- Ability to work during U.S. work hours (PT/ET)
Benefits
- Remote work, forever
- Competitive USD pay
- Health insurance stipend
- WFH stipend
- Education stipend
- Co-working membership
- Training modules access
- Annual performance review
- 10 PTO days per year
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