Paid Social Marketer
GrowthPair Open · verified Sep 24, 2026 At a glance
Mid-level Paid Social role at GrowthPair. Remote, Philippines · full-time.
Pay not stated Paid Social salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run paid social campaigns on Facebook, Instagram, and TikTok
- Distribute budgets across social channels to support business goals
- Develop image, video, carousel, and written ad assets
- Test creative, messaging, and audiences to find stronger combinations
- Track results, adjust campaigns, and turn performance data into insights
What you bring
- At least three years managing paid social campaigns
- Working knowledge of social ad platforms such as Facebook Ads Manager
- Strong data interpretation and analytical decision-making skills
- Experience writing persuasive copy for advertisements
- Knowledge of audience segmentation and tools such as Google Analytics
Who this fits
You’ll suit this role if you can balance campaign execution, creative development, audience targeting, and performance analysis. The job is remote from the Philippines, with availability required during U.S. Pacific or Eastern work hours. Benefits include remote work, stipends, training access, a coworking membership, and paid time off.
From the employer
We are seeking a Paid Social Marketer to support our paid social efforts across Facebook, Instagram and TikTok. This role is responsible for planning, executing, and optimizing paid social campaigns across platforms to drive brand awareness, engagement, and conversions.
Key Responsibilities
- Craft paid social strategies that align with business goals and target audience.
- Set up and manage campaigns across platforms like Facebook, Instagram, and TikTok.
- Strategically allocate budgets across various social platforms.
- Create visually compelling ad creatives, including images, videos, and carousel ads.
- Write persuasive ad copy that captures attention and drives conversions.
- Conduct A/B tests on creative, copy, and targeting to identify the most effective combinations.
- Continuously monitor ad performance and make real-time adjustments to improve results.
- Analyze campaign data to uncover insights and trends that can inform future strategies.
Requirements
- 3+ years experience managing paid social campaigns
- Proficiency in social advertising platforms (e.g., Facebook Ads Manager)
- Strong analytical skills and ability to interpret data to make informed decisions
- Excellent copywriting skills for ad creation
- Knowledge of audience targeting and segmentation techniques
- Familiarity with digital marketing tools and analytics platforms (e.g., Google Analytics)
- Ability to work during U.S. work hours (PT/ ET)
Benefits
- Remote work, forever
- Competitive USD pay
- Health insurance stipend
- WFH stipend
- Education stipend
- Co-working membership
- Training modules access
- Annual performance review
- 10 PTO days per year
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