Commercial & Brand Activation Manager
At a glance
Mid-level Brand Marketing role at Grupo Mariposa. London · full-time · no salary stated · we estimate £48,000–£59,000.
Grupo Mariposa has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll turn category and commercial plans into consistent execution with operators and distributors across European markets
- You’ll improve distribution, sales velocity, in-store presence, and execution across channels with operators
- You’ll evaluate market expansion opportunities, launch innovations, and follow their KPIs
- You’ll support franchisees and external clients, protect brand standards, and run training programs
- You’ll keep partners accountable for timely, complete, on-standard delivery of plans
What you bring
- You can connect category strategy with operators, distributors, and external agencies
- You can build strong relationships with business partners and provide operational guidance
- You can lead training while communicating priorities, guidelines, and execution expectations
Who this fits
This suits someone who can coordinate brand and commercial execution with partners across European markets. The role is London-based and hybrid, with regular focus on operators, distributors, franchisees, and external clients.
From the employer
What dreams may come.
We were born in Central America, a magic land, full of color, happiness, variety of fruits and natural resources all year round.
One simple idea; take the best our land has to offer to evolve the way to quench your thirst.
Our path has taken us to create a beverage portfolio that fills us with pride and has conquered the taste of 30 countries of America and the world.
This motivates us to want to get each time farther, taking our taste and latin character to the greater markets to compete with the best.
With innovation running in our DNA, we invest constantly in the development of new and improved alternatives of sweetening and exploitation of natural ingredients. Also, we look around the world for ideal strategic partners for the development of beverages that the future consumer will prefer.
Beliv. Magic is in our Nature #BevTech # Belivers
Drive brand growth and commercial performance across European markets by ensuring excellent in‑market execution of brand and commercial plans. Act as the key connector between category strategy, commercial partners, distributors, and external agencies, translating plans into flawless execution, increased distribution, velocity, and brand visibility.
End‑to‑End Brand & Commercial Execution
Ensure effective execution of brand and commercial initiatives across European markets by aligning closely with operators and distributors, acting as the main point of contact to secure flawless implementation. Ensuring plans are delivered on time, in full, and to standard, with strong follow‑up and accountability.
Brand & Commercial Activation Excellence
Drive organic growth by working hand‑in‑hand with operators to improve distribution, rate of sales, in-store visibility, and execution discipline across all channels.
Executing Strategy into Market Impact – Perfect execution
Translate category and commercial strategies into high‑quality in‑market activations, ensuring operators clearly understand priorities, guidelines, and execution standards.
Asses new opportunities for market expansion and execution of innovations
Lead the introduction of new products, or operational practices to meet evolving consumer needs. Monitor implementation effectiveness and identify new markets potentials. Follow Innovations KPIs
Manage and build strong relationships with the local and external business partners
Provide ongoing support and ensure brand standards across local franchisee and external clients. Lead the different training programs and provide operational guidance aligned with the vision of Beliv.
La misión de Grupo Mariposa es fomentar el crecimiento y la sostenibilidad dentro de la industria global de alimentos y bebidas. Estamos comprometidos con la excelencia a través de una gestión disciplinada, prácticas innovadoras y una cultura dinámica que acepta el cambio.
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