Trade Marketing Manager
At a glance
Mid-level Trade Marketing role at Hand Protection. Sri Lanka · full-time.
Pay not stated Trade Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set the trade marketing direction around business and brand goals
- You'll build the yearly calendar for promotions, seasonal events, category activity, and supplier campaigns
- You'll run in-store promotions, price offers, bundles, and themed campaigns from planning through delivery
- You'll strengthen store visibility with POSM, displays, zoning, and layouts
- You'll partner with buying and category teams, manage supplier-funded activity, and measure spend, uplift, ROI, and compliance
What you bring
- You hold a bachelor's degree in marketing, business management, or a related field
- You bring five years in trade marketing, retail marketing, or FMCG, including two years at senior or manager level
- You understand supermarket operations, product categories, and shopper behavior
- You apply strong commercial and analytical thinking alongside planning, negotiation, and communication skills
- You can manage competing priorities in fast-moving retail while maintaining careful execution
Who this fits
This role suits a commercially minded retail marketer who can connect store activity with sales results and manage several campaigns at once. You'll need to work effectively in a fast-paced retail environment, with close attention to detail and execution.
From the employer
Trade Marketing Manager
Job Responsibilities:
Develop and lead the overall trade marketing strategy in line with business and brand objectives
Own the annual trade marketing calendar including promotions, seasonal events, category activations, and supplier-led campaigns
Lead end-to-end planning and execution of in-store promotions, price-offs, bundles, and thematic campaigns
Ensure strong in-store visibility through effective use of POSM, displays, store zoning, and layouts
Collaborate with buying and category teams to co-create joint business plans and promotional strategies
Manage supplier-funded marketing initiatives and ensure ROI on trade investments
Analyse sales uplift, ROI, promotion effectiveness, and store compliance
Tracks spend across campaigns and suppliers
Candidate Profile:
Bachelor’s degree in Marketing, Business Management, or a related field
5 years of experience in trade marketing, retail marketing, or FMCG, with at least 2 years in a senior or managerial role
Strong understanding of supermarket operations, categories, and shopper behaviour
Strong commercial and analytical mindset
Excellent planning, negotiation, and communication skills
Ability to manage multiple priorities in a fast-paced retail environment
High attention to detail and execution excellence
If you think you have what it takes to be successful in this challenging role, please click on Apply Now. An attractive remuneration is on offer for the right candidate.
Hayleys is an Equal Opportunity Employer.
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