Content Marketing Manager
At a glance
Mid-level Content Marketing role at Handoff. Austin · full-time · no salary stated · we estimate $70,000–$105,000.
Handoff has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Handoff’s content direction from idea through publishing and results review
- Build an SEO-led system with keyword research, topic groups, and reusable optimization practices
- Turn product, sales, and customer success insights into useful audience-focused content
- Shape blog, website, lifecycle email, and social content for each channel
- Set performance measures, run content tests, and improve the program using results
What you bring
- You bring five to seven-plus years in content marketing or content strategy, preferably in B2B SaaS or startups
- You have built content programs or playbooks that produced measurable growth
- You write and assess strong copy across blogs, websites, lifecycle email, and social
- You understand SEO research and clustering, using tools such as SEMrush or Ahrefs
- You bring structured, data-aware judgment and can work with product, sales, or customer teams
Who this fits
You’ll thrive if you like owning a content function from the beginning, turning unclear problems into practical systems, and moving quickly as priorities change. Experience reaching contractors, tradespeople, construction audiences, or other blue-collar groups would be useful, as would product marketing or technical education experience. This is a full-time, onsite role in Austin.
From the employer
Content Marketing Manager at Handoff
We're hiring a Content Marketing Manager to build and own our content strategy from the ground up—creating a repeatable playbook that drives growth through SEO, high-quality storytelling, and cross-channel distribution. In this role, you'll define how content contributes to acquisition, shape our messaging, and ensure everything we publish is both high-impact and scalable.
This role is ideal for someone who combines strong copywriting skills with strategic thinking, someone who has not only created content, but has built systems and playbooks that consistently generate results. You thrive in fast-paced environments, take ownership end-to-end, and are excited to turn content into a core growth engine.
What you'll do
- Build and own Handoff’s content strategy, from ideation to execution and performance tracking.
- Develop a repeatable content playbook that drives scalable growth across SEO and other channels.
- Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks.
- Partner with Product, Sales, and Customer Success to translate real user insights into content.
- Create and adapt content across blog, website, email (lifecycle), and social—tailoring messaging and format to each channel and audience.
- Collaborate with designers and video producers to integrate visual formats into the content mix, ensuring written and visual content reinforce each other.
- Establish clear KPIs and reporting to measure content performance and inform decisions.
- Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact.
- Run structured experiments across content formats, channels, and messaging to drive continuous improvement.
- Collaborate with content marketers and external contributors to scale production effectively.
- Continuously refine strategy based on performance data, market trends, and company priorities.
About you
- 5–7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups.
- Proven track record of building and scaling content strategies or playbooks that drive measurable growth.
- Strong copywriting skills, with the ability to produce and evaluate high-quality written content.
- Hands-on experience creating and adapting content across multiple channels—blog, website, email (lifecycle), and social—with a clear sense of how to tailor messaging for each format.
- Comfortable collaborating on visual formats like video and graphics—you don't need to produce them independently, but you understand how they complement written content and can direct that work effectively.
- Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs.
- Experience working cross-functionally with product, sales, or customer-facing teams.
- Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans.
- Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy.
- High ownership and bias toward action in fast-paced, evolving environments.
- Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences.
- Bonus: Exposure to product marketing, storytelling, or technical product education
What we offer
- Competitive Salary + Equity
- Unlimited Paid Time Off (PTO)
- 401(k)
- Medical, Dental & Vision Insurance
- Life & Disability Insurance
- Flexible Spending Account (FSA)
- Dependent Care FSA (DC FSA)
- Top-Notch Equipment
- Team Offsites
If you’re excited to build a content engine from the ground up and turn strategy into real growth, we’d love to meet you.
Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.
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