Head of Performance Marketing
Hassle Free Home Services Open · verified Sep 24, 2026 At a glance
Leadership Performance Marketing role at Hassle Free Home Services. Rockville · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set acquisition direction across paid and non-paid routes, then build budgets, forecasts, and test plans for market expansion
- Track CAC, conversion, retention, payback, and LTV by cohort to steer spend toward durable contribution
- Run experiments across audiences, creative, offers, landing pages, funnel stages, and sales handoff
- Lead acquisition economics, align Sales and Product/Tech, and grow an internal and agency team
What you bring
- Bring at least five years in performance marketing with budget ownership across digital channels
- Use cohort analysis and understand CAC, LTV, payback, and contribution economics
- Distinguish lead volume from customers who remain valuable over time
- Make data-informed decisions with incomplete information and operate well across functions
Who this fits
You’ll suit a senior operator who connects acquisition, conversion, retention, and unit economics rather than focusing only on media buying. You’ll work in a fast-moving company while coaching internal and agency talent and staying close to the work. The role is based in DC/MD or NYC with a hybrid schedule.
From the employer
Homeownership is fragmented and challenging. Homeowners juggle contractors, recurring maintenance, and emergencies with no trusted partner. Hassle Free Home is changing that, and this role builds the growth engine behind a differentiated consumer services company. You'll have meaningful ownership, direct access to leadership, and the chance to shape how we grow for years.
The Role
The Head of Performance Marketing will own customer acquisition strategy and economics across Hassle Free Home: generating high-quality members, improving LTV, and driving LTV-to-CAC across markets and channels. This isn't a media-buying job. You'll connect acquisition, conversion, retention, and unit economics to decide where and how we grow.
What You'll Own
Acquisition Strategy
- Own the acquisition plan across paid search, paid social, direct mail, partnerships, referrals, local marketing, SEO, and new channels
- Build channel plans, budgets, forecasts, and testing roadmaps
- Allocate spend based on marginal return and customer quality, not just volume
- Build a playbook that scales across new and existing markets
Cohort Economics
- Own CAC, conversion, retention, payback, and LTV by cohort
- Identify which channels, offers, and customer profiles produce the best members
- Partner with Finance and Ops on a shared source of truth for marketing performance
- Optimize for long-term contribution, not lead volume
Testing and Conversion
- Run a real experimentation program: audiences, creative, offers, landing pages, funnel, sales handoff
- Set clear hypotheses and success metrics
- Turn customer insight into sharper positioning and creative
Leadership
- Be the company's senior voice on acquisition economics
- Partner with Sales on lead quality, speed-to-lead, and conversion
- Work with Product/Tech on tracking, automation, and personalization
- Build and coach a high-performing team, internal and agency
Who You Are
- 5+ years in performance marketing with real budget ownership across digital channels
- You know the difference between leads and valuable long-term customers
- Fluent in cohort analysis, CAC, LTV, payback, and contribution economics
- Data-first, but decisive even with imperfect information
- Strong cross-functional operator, not just a marketer in a lane
- Comfortable in a fast-moving company where leaders stay close to the work
Benefits
- Competitive base salary, commensurate with experience
- Health/vision/dental insurance
- PTO
- Location: DC/MD or NYC, hybrid schedule
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