Senior Specialist, Marketing- 18 month contract
At a glance
Senior General Marketing role at Hdks. Toronto · full-time · CA$59,300–CA$109,200 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll activate Petline's social approach to build its voice and protect its reputation
- You'll plan, produce, publish, and schedule content across every social channel
- You'll manage community conversations, listen for signals, and identify proactive opportunities
- You'll track trends and platform changes, then use them to shape content and channel plans
- You'll lead social reporting, recommend improvements, coordinate production, support integrated marketing, and uphold governance
What you bring
- You bring at least three years across social media, project management, and marketing
- You can develop both traditional and digital or social campaigns
- You move quickly without losing quality or attention to detail
- You enjoy connecting with consumers and bringing campaigns to life
Who this fits
This role suits someone who can combine fast execution with careful social and campaign management. You'll work full time in Toronto on an 18-month contract, reporting to the Director of Content Marketing.
From the employer
The Opportunity
Reporting to the Director of Content Marketing, the Specialist, Marketing, is responsible for activating Petline’s social media strategy to engage consumers, customers, and partners while managing brand reputation. This role champions social media governance and best practices across the company, requiring strong campaign and community management skills. Key responsibilities include executing strategic plans, monitoring engagement, analyzing performance, and supporting content strategy and planning.
What to Expect
- Activate Petline’s social media strategy to strengthen brand voice and reputation.
- Plan, create, and publish engaging content across all social platforms; manage editorial calendars.
- Oversee community engagement and social listening, responding to comments and identifying proactive opportunities.
- Monitor trends, platform updates, and best practices to inform content and channel strategy.
- Lead reporting and analysis of social performance; share insights and recommend optimizations.
- Coordinate content planning and production with internal teams and external partners.
- Support integrated marketing initiatives and maintain the annual content calendar.
- Ensure adherence to social media governance and collaborate across business units and committees.
What You Bring
- 3+ years of social media, project management and marketing experience
- Well versed in both traditional & digital/social campaign development
- Ability to balance quick timing while still ensuring quality of work.
- Balance attention to detail with swift execution.
- Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
- Passion for connecting with consumers and bringing to life killer campaigns.
Salary Range: $59,300 - $109,200
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