Marketing Director
At a glance
Leadership Marketing Leadership role at heirloom. Mount Pleasant · full-time.
Pay not stated Marketing Director salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead the creative team and coordinate marketing across multiple channels
- Build and refine a startup-budget marketing plan based on competitor research
- Maintain Heirloom’s brand, content, and style systems
- Use KPI analysis to improve content, timing, and channel choices
- Work with product, design, development, and customer success on marketing needs
What you bring
- At least four years of successful digital marketing and SEO experience
- A bachelor’s degree in marketing, business, or a related discipline
- Hands-on experience with creative, collaboration, CRM, and analytics software
- Comfort with grassroots and guerilla marketing approaches
- Adaptability for a schedule that changes quickly
Who this fits
You’ll suit a data-minded, curious marketing leader who can guide a creative team while working closely with the CEO and other functions. The role uses a hybrid mix of remote and office work, with some travel, and may involve a rapidly changing schedule. Full-time, contract, and equity arrangements are considered.
From the employer
Marketing Director
Heirloom Cloud Corporation seeks a Marketing Director to implement the company's GTM strategy. The Marketing Director is responsible for leading Heirloom's creative team, managing multiple marketing channels, and continuously evaluating the company's value proposition to all customer segments. The Marketing Director reports to the CEO but works cross-functionally with Product Managers, UX Designers, and the Customer Success Team. The Marketing Director is inquisitive, data-driven, and motivated to hard launch the world's first private social network for celebrating all photos, videos, and metamemories.
Responsibilities
- Research & maintain a keen understanding of competitors & comparables
- Develop & iterate a marketing plan on a startup budget
- Lead a creative team of employees, contractors, and interns
- Manage Heirloom's brand guide, content directory, and style guide
- Collect & analyze KPI to optimize the marketing content, timing, and channels
- Participate in agile project management standup meetings
- Coordinate with the CTO, designers, and developers
- Assist the Customer Success Team as required
- Advise Heirloom leadership continuously
Skills
- Proven 4+ years of success in digital marketing & SEO
- Proven experience with creative software, Adobe Suite a plus
- Proven experience with collaboration software, Google Workplace a plus
- Proven experience with CRM software, HubSpot a plus
- Proven experience using Google Analytics and other data analytical tools
- Appreciation for guerilla marketing tactics and grassroots campaigns
- Flexibility to work on a rapidly evolving schedule
- Minimum of a BS/BA in marketing, business, or a related field
Details
- Hybrid work location: The right mix of WFH, in-office, and some travel.
- Contract, full-time, and equity positions are considered.
- Benefits available for full-time employment.
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