Marketing Content Strategist and Copywriter
At a glance
Mid-level Content Strategy role at HIKINEX. Remote, India · full-time.
Pay not stated Content Strategy salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own HIKINEX’s brand voice and keep messaging consistent across customer touchpoints
- Write and edit copy for websites, landing pages, email, social channels, products, and sales materials
- Shape product positioning, launch messages, case studies, presentations, and pitch decks
- Create onboarding, training, and video content, then edit work from other departments
- Work with designers and other teams while using AI tools to research, write, edit, and produce content
What you bring
- Bring exceptional writing, editing, storytelling, and research skills
- Know B2B copywriting, product marketing, brand positioning, and content strategy
- Simplify complex ideas and apply marketing psychology with close attention to detail
- Have at least three years in content marketing, copywriting, or brand strategy plus B2B experience
- Show three to five work samples demonstrating writing, messaging, and strategic thinking
Who this fits
You’ll work remotely from India in a full-time role that spans marketing, product, recruiting, sales, training, and other teams. This suits someone who can turn complex ideas into clear stories, collaborate with designers and marketers, and use AI without giving up strategic judgment or creativity. HIKINEX encourages applications from people who do not meet every listed requirement but bring relevant experience and genuine interest.
From the employer
Marketing Content Strategist and Copywriter
Department: Marketing
Employment Type: Full-Time
Location: India (Remote)
About HIKINEX
HIKINEX is a multi-channel integrated service provider helping companies scale faster, boost efficiency, and drive greater profitability. We build dedicated remote teams in sales, recruitment, marketing, and operations so our clients can work on their business instead of in it. We're looking for a Marketing Content Strategist & Copywriter who can define, develop, and maintain the company's voice across every customer touchpoint. This role isn't about simply writing content - it's about transforming ideas into clear, engaging, persuasive communication that reflects our brand and helps drive
business growth.
Role Purpose
As the Marketing Content Strategist & Copywriter, you will own HIKINEX's written communication. You'll be responsible for developing our brand voice, creating high-quality marketing and product content, improving storytelling, and ensuring consistency across websites, presentations, social media, training materials, software, recruiting, sales, and future client marketing projects. You'll work closely with designers, marketers, product teams, recruiters, leadership, and video editors to ensure every piece of content is clear, engaging, and aligned with our brand.
Key Responsibilities
• Own and maintain HIKINEX's brand voice.
• Write and edit website copy.
• Develop product messaging and positioning.
• Create content for landing pages.
• Write email marketing campaigns.
• Write LinkedIn and social media content.
• Develop case studies and success stories.
• Write presentations and pitch decks.
• Create content for onboarding and training materials.
• Create scripts for promotional and training videos.
• Write product launch announcements.
• Review and edit content created by other departments.
• Build a centralized messaging and copy library.
• Collaborate with designers to ensure visuals and messaging work together.
• Use AI tools to improve research, writing, editing, and content production.
Required Skills
• Exceptional writing and editing skills.
• Strong storytelling ability.
• Brand messaging and positioning.
• Marketing psychology.
• B2B copywriting.
• Product marketing.
• Presentation writing.
• Content strategy.
• Information architecture.
• Ability to simplify complex ideas.
• Strong research skills.
• Excellent attention to detail.
Tools & Technologies
Microsoft 365, Grammarly, Canva
AI Tools
We're building an AI-first marketing department. Candidates should be comfortable using: ChatGPT, Claude, Perplexity, Grammarly AI, NotebookLM, Canva AI. AI should be used to improve productivity — not replace strategic thinking or creativity.
Experience Required
• 3+ years in content marketing, copywriting, or brand strategy.
• Experience writing for B2B companies.
• Experience with SaaS, technology, recruiting, or software companies preferred.
• Experience creating multi-channel marketing campaigns.
Work Samples
Please include 3–5 examples of your work that demonstrate your writing, messaging, and strategic thinking.
Examples may include:
• Website copy
• Landing pages
• Product messaging
• Email campaigns
• LinkedIn or social media content
• Case studies
• Sales collateral
• Presentation or pitch deck copy
• Brand messaging guidelines
• Blog articles or long-form content
If some work is protected by an NDA, candidates may provide personal projects or anonymized examples that showcase their writing style and strategic thinking.
Who Will Thrive in This Role
You're someone who enjoys turning complex ideas into simple, compelling stories. You believe that every word matters and that great content should educate, persuade, and inspire action. You're comfortable working across multiple departments, collaborating with designers and marketers, and using
AI to work smarter without sacrificing quality. You don't just write, you think strategically about messaging, customer psychology, and how content supports
business growth.
We Encourage You to Apply
If you don't meet every single requirement listed above, please don't let that stop you from applying. We'd still like to hear from you if you're excited about this role and bring relevant experience. Skills and qualifications can be built on the job — genuine interest and the right attitude matter just as much to us
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