Sr Manager, Marketing
At a glance
Senior General Marketing role at Hilltop Holdings. Dallas · full-time · no salary stated · we estimate $87,000–$167,000.
Hilltop Holdings has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead integrated marketing work for PlainsCapital Bank with executive, lending, branch, and operations partners
- Manage a team delivering bank-specific campaigns and communications
- Oversee customer and employee communications, sales presentations, collateral, and branch promotions
- Direct regional advertising across outdoor, print, TV, radio, and digital channels
- Coordinate regional events, advisory committees, annual plans, Salesforce Marketing Cloud, and online banking initiatives
What you bring
- A bachelor’s degree in marketing, communications, advertising, or a related field
- Ten to fifteen years of progressive marketing experience, preferably in financial services
- Three to five years leading, coaching, and developing direct reports
- Strong written, verbal, interpersonal, analytical, and decision-making skills
- Microsoft Office proficiency plus strong organization, attention to detail, and multitasking ability
Who this fits
You’ll suit a collaborative marketing leader who can work across executive, banking, operations, creative, digital, communications, and events teams. The role is full-time and based in Dallas, with responsibility for managing a team and representing company interests.
From the employer
The Senior Marketing Manager is responsible for ensuring the success of a wide range of strategic marketing initiatives at Hilltop Holdings, with a concentration on PlainsCapital Bank. This role partners closely with executive leadership, lending, branch, and operations teams to develop and execute integrated marketing strategies that enhance customer engagement and strengthen brand consistency. The Senior Marketing Manager collaborates with cross-functional marketing teams, including corporate communications, creative, digital experience, and events, to develop tailored marketing solutions for PlainsCapital Bank.
- Serves as marketing project manager for a diverse portfolio of marketing initiatives for PlainsCapital Bank
- Manages a team supporting campaigns and communications specific to PlainsCapital Bank
- Oversees and develops customer and internal communications related to products, marketing initiatives, regulatory matters, branch openings/closings, and more
- Responsible for the creation of sales presentations, marketing collateral materials, and in-branch promotional items
- Ensures brand consistency and accuracy across all marketing and digital content
- Leads advertising campaigns from strategic development and creative production to deployment and reporting
- Coordinates regional advertising, including outdoor, print, TV, radio, and digital
- Maintains relationships with media partners and external vendors
- In conjunction with the events team, coordinate local regional events, including grand openings and customer receptions
- Meets with regional marketing advisory committees regularly; responsible for creating and executing yearly region-specific advertising/marketing plans
- Oversees email marketing campaigns within Salesforce Marketing Cloud
- Oversees and implements marketing initiatives within the online banking platform
- Other duties and responsibilities as assigned
• Bachelor’s degree in marketing, Communications, Advertising, or related field
• 10-15 years of progressive, professional marketing experience required; experience in financial services marketing strongly preferred
• 3-5 years of experience managing, coaching, and developing direct reports
• Ability to promote a positive image of the company and represent the company's interests required
• Excellent verbal, written, and interpersonal communication skills and the ability to effectively interact with all levels of the organization required
• Excellent PC skills including Microsoft Office suite required, experience with SharePoint and web content management systems a plus
• Strong attention to detail, excellent organizational and time management skills, and the ability to work on multiple projects simultaneously required
• Must be a team player, collaborative, and willing to contribute to a diverse range of projects
• Excellent problem-solving and analytical skills and demonstrated decision making ability required
The above statements are intended to describe the general nature and level of work being performed by individuals in, or assigned to, the above position and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required, and may be changed at the discretion of the Company.
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