Full Time Networker & Community Engagement Officer (Medway, Sittingbourne & Canterbury areas)
At a glance
Mid-level Community Marketing role at Home Instead. Gillingham · full-time.
Pay not stated Community Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build local relationships and maintain an opportunity pipeline across Medway, Canterbury and Sittingbourne
- You'll use in-person and remote outreach to generate client and care professional enquiries
- You'll plan and deliver community events, fairs, exhibitions and recruitment activities
- You'll keep social media activity current while promoting Home Instead campaigns and services
- You'll track enquiries and performance data, then adjust your approach and priorities accordingly
What you bring
- You'll need a full driving licence and access to a vehicle
- You'll have a proven record of building community relationships to support business goals
- You'll understand marketing and have managed digital platforms, campaigns and communication activity
- You'll communicate confidently in writing, conversation and presentations, including talks on ageing topics
- You'll be organised, self-directed and comfortable using CRM systems, data and office or virtual communication tools
Who this fits
You'll suit a community-facing role that involves regular travel across Medway, Canterbury and Sittingbourne, with work carried out fully in the local community. You need to work flexibly across a seven-day period, manage your own time and operate independently. The role requires frequent face-to-face networking alongside phone, email and video contact.
From the employer
Multi-Site Networker & Community Engagement Officer
(Medway, Sittingbourne & Canterbury areas)
Full Time (flexible contract over a 7-day period) | £25,350 pa
**Full driving licence with access to a vehicle essential**
Job Description
Home Instead is the world’s leading provider of non-medical care and companionship services for older people. With visits of one hour or more, award winning training and an excellent reputation we are immensely proud of the quality of care we provide.
Multi-Site Networker & Community Engagement Officer
(Medway, Sittingbourne & Canterbury areas)
Full Time (flexible contract over a 7-day period) | £25,350 pa
**Full driving licence with access to a vehicle essential**
Job Description
Job Purpose
To develop and implement community and marketing initiatives aligned to Home Instead’s mission and values to strengthen the brand and grow our market share.
The role is fully community based and requires candidates to work across multiple Home Instead territories in Medway, Canterbury & Sittingbourne.
The Role
- Develop relationships in the local community maintaining a pipeline of opportunities by growing and leveraging your network.
- Networking face to face, by phone, email, video call with community stakeholders and potential RPNs (minimum of 35 face to face community networking impressions weekly)
- Working to agreed targets for Referral Provider touchpoints.
- Deliver promotional activities both face to face and virtually to increase awareness of Home Instead’s client services and employment opportunities in the local community.
- Build relationships with key RPN’s, working to agreed targets and have regular touch points to drive Client and Care Professionals enquiries
- Plan and successfully execute regular community marketing events including attending fairs, exhibitions, recruitment events and any other events that would promote our services to the public.
- Continually deliver a message that reflects our mission, vision and values and delivers our value proposition.
- Plan and coordinate a schedule of activity across social media platforms.
- Ensure digital content is engaging and kept up to date.
- Develop and maintain knowledge of the Home Instead brand and raise awareness of Home Instead National Office marketing campaigns and recruitment initiatives across the network of relationships that have been built in the local community.
- Accurately track and record enquiries and use the information to manage and adjust strategy to optimise messaging and education in the community.
- Maintain accurate data and information to analyse own performance. Use data and information to continually assess performance against strategic goals.
- Manage own time effectively, prioritising critical tasks and adapt to the changing needs of the business and reacting to new needs or challenges in an effective manner.
- Ensure compliance with Home Instead’s Equality, Diversity and Equal Opportunities Policy, in respect of employment and service delivery.
- Carry out any other duties deemed necessary for the successful operation of the business.
Essential Criteria
- **Full driving licence with access to a vehicle essential**
- Proven track record in successfully building strong relationships both face to face and virtually within a local community to achieve business objectives using a variety of tools and techniques.
- Confident to network face to face, by phone, email, video call with community stakeholders and potential RPNs.
- Confident to deliver talks on key ageing subjects such as Dementia, Fraud Prevention, Nutrition & Hydration etc.
- Networking face to face, by phone, email, video call with community stakeholders and potential RPNs (minimum of 35 face to face networking impressions weekly)
- Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.
- Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms, with the ability to learn and adopt new technologies where appropriate.
- Experience of using data and analytics to make informed business choices.
- Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
- Strong organisational and prioritisation skills.
- Self-motivated with the ability to work independently, use initiative and be resilient.
- Ability to work flexibly to meet the needs of the business.
- Competent in using a CRM database to manage touchpoints with RPNs.
Competencies
Core Competencies
Driving Results
Influencing
Customer Focus
Teamwork & Collaboration
Communication & Relationship Management
Living Home Instead
Agile Learner
Role Specific Competencies
Planning & Organising
Resilience
Essential Criteria
- Proven track record in successfully building strong relationships both face to face and virtually within a local community to achieve business objectives using a variety of tools and techniques.
- Confident to network face to face, by phone, email, video call with community stakeholders and potential RPNs.
- Confident to deliver talks on key ageing subjects such as Dementia, Fraud Prevention, Nutrition & Hydration etc.
- Networking face to face, by phone, email, video call with community stakeholders and potential RPNs.
- Good understanding of marketing principles with experience of using a range of marketing and communication approaches including managing digital media platforms/campaigns.
- Good working knowledge of IT systems with experience of Microsoft Office or Google Suite and virtual communication platforms, with the ability to learn and adopt new technologies where appropriate.
- Experience of using data and analytics to make informed business choices.
- Effective interpersonal skills with excellent verbal and written communication skills, with the ability to deliver effective and engaging presentations or workshops to a broad-based audience.
- Strong organisational and prioritisation skills.
- Self-motivated with the ability to work independently, use initiative and be resilient.
- Ability to work flexibly to meet the needs of the business.
- Competent in using a CRM database to manage touchpoints with RPNs.
Please click on 'I'm Interested' or alternatively, contact us on info@medway.homeinstead.co.uk or call 01634557070
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