Senior Brand Marketing Manager [CA]
At a glance
Senior Brand Marketing role at HoYoverse. Remote · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Grow Genshin Impact’s North American audience among new, aware non-players, and lapsed users
- Build media strategies with the Shanghai team, then source vendors and oversee campaign delivery
- Set campaign goals, measure brand lift and awareness, and run results-focused post-mortems
- Improve North American media capabilities, resources, creative, and localization
- Coordinate co-marketing with external partners and negotiate agency deals for strong value
What you bring
- Gaming experience and a track record of launching a major AAA integrated media campaign
- Social analytics fluency plus strong writing, presentation, and verbal communication skills
- Efficient planning, careful attention to detail, critical thinking, and problem-solving ability
- Cross-department collaboration, teamwork, and a strong work ethic in a fast-paced setting
- Free-to-play or live-service campaign experience is a plus, as is Chinese fluency
Who this fits
You’ll suit a senior marketer who is passionate about games and can work across Shanghai, internal teams, agencies, vendors, and external partners. The role is remote in Montréal, with the option to work remotely, from an office, or in a hybrid setup across North American time zones. HoYoverse describes the team as fast-paced and entrepreneurial, with a strong emphasis on collaboration.
From the employer
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.
Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.
HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.
- Partner with Shanghai team to do the strategic plan on targeting new audience segments
- Increase new install lift for existing live service beats
- Increase brand awareness and shifting intent for aware, but non-players
- Call back churn user with important beats
- Deliver high-impact media campaigns
- Design overall media campaign with Shanghai team
- Source suitable venders and manage the whole process for media plan execution
- Set and achieve ambitious media campaign objectives
- Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
- Increase overall in-house media capabilities
- Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
- Explore and maintain NA local media resource
- Negotiate with media agencies and partners to deliver the most value
- Establish results-oriented post-mortem process
- Strong organizational and planning skills
- Excellent time and efficiency management skills
- Fluent with social analytics tools
- Good habit of focusing on details
- Strong written and verbal communication and presentation skills
Competencies for the team/company culture:
- Ability to think critically and solve problems
- You demonstrate enthusiasm passion and strong interests in Game
- Experience in cross-departmental cooperation and teamwork
- Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
- Gaming background, have launched one major AAA integrated media campaign Free-to-play / live service campaign is a big plus Chinese is a big plus
Benefits:
- Competitive salary
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K/ RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
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