Senior Brand Marketing Manager [USA]
At a glance
Senior Brand Marketing role at HoYoverse. Remote · full-time · no salary stated · we estimate $125,000–$135,000.
HoYoverse has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll shape North American audience plans with the Shanghai team to grow Genshin Impact’s player base
- You’ll run media programs that drive installs, raise awareness, shift player intent, and re-engage churned users
- You’ll choose vendors, coordinate campaign delivery, negotiate with agencies, and build local media relationships
- You’ll measure brand lift and awareness KPIs, then use structured post-mortems to improve results
- You’ll adapt creative and localization resources for North America and expand in-house media capabilities
What you bring
- You’ve launched a major AAA integrated media campaign and bring a gaming background
- You’re comfortable using social analytics tools and managing campaign goals through measurement
- You organize work well, manage time efficiently, and communicate clearly in writing, conversation, and presentations
- You solve problems critically and collaborate effectively across departments
Who this fits
You’ll fit a fast-moving, entrepreneurial team if you’re passionate about games, work well with others, and bring a strong work ethic. Experience with free-to-play or live-service campaigns is preferred, while Chinese language ability is an added advantage. The role is remote across North American time zones, with remote, office, or hybrid work available.
From the employer
At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as Genshin Impact, Honkai Impact 3rd, Tears of Themis, and Honkai: Star Rail, HoYoverse also launched the dynamic desktop software N0va Desktop, the community product HoYoLAB, and created a variety of products such as animations, comics, music, novels, and merchandise around our original creative concept.
Adhering to our mission of Tech Otakus Save the World, we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.
HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.
HoYoverse is looking for a driven individual to grow Genshin Impact’s player base in North America.
- Partner with Shanghai team to do the strategic plan on targeting new audience segments
- Increase new install lift for existing live service beats
- Increase brand awareness and shifting intent for aware, but non-players
- Call back churn user with important beats
- Deliver high-impact media campaigns
- Design overall media campaign with Shanghai team
- Source suitable venders and manage the whole process for media plan execution
- Set and achieve ambitious media campaign objectives
- Conduct brand lift studies and track awareness KPIs Work with external partners on joint / co-marketing campaigns if necessary
- Increase overall in-house media capabilities
- Work with internal stakeholders to adapt and better utilize (creative and localization) resources for NA market
- Explore and maintain NA local media resource
- Negotiate with media agencies and partners to deliver the most value
- Establish results-oriented post-mortem process
- Strong organizational and planning skills
- Excellent time and efficiency management skills
- Fluent with social analytics tools
- Good habit of focusing on details
- Strong written and verbal communication and presentation skills
Competencies for the team/company culture:
- Ability to think critically and solve problems
- You demonstrate enthusiasm passion and strong interests in Game
- Experience in cross-departmental cooperation and teamwork
- Team player with strong work ethic, keen to work in a fast-paced, entrepreneurial environment
Gaming background, have launched one major AAA integrated media campaign
- Free-to-play / live service campaign is a big plus
- Chinese is a big plus
Benefits:
- Competitive salary
- 100% employer-paid healthcare premiums for you and your dependents
- Generous paid time off
- 401K/ RRSP plan
- Employer-paid life and disability insurance
- Team-building activities throughout the year
- Flexible working hours
Do We Support Flexible Work?
Yes, as a remote team across North American time zones, we embrace flexible working. You may choose to work remotely, in-offices or hybrid, for a more flexible lifestyle that suits you best. Our offices are located in downtown Montreal and downtown Santa Monica, surrounded by great restaurants, entertainment, and cultural venues.
We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you’re looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.
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