Senior Director of User Acquisition and Growth (Remote)

Huckleberry Labs huckleberrycare.com Open · verified Sep 24, 2026

Remote Los Angeles Full-time Director Growth Marketing

At a glance

Leadership Growth Marketing role at Huckleberry Labs. Remote, United States · full-time · $160,000–$200,000 base.

SalaryStated by Huckleberry Labs

$160,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Huckleberry LabsOur estimate for the market: $150,000–$200,000Median $180,000

In line with the market median of $180,000 for lead growth marketing roles in Los Angeles, compared against the Los Angeles market.

Worked out from 9 postings that stated pay, median $180,000. Last updated Aug 29, 2026.

RoleGrowth Marketing

SeniorityDirector

LocationLos Angeles

WorkplaceRemote

EmploymentFull-time

Base pay$160,000–$200,000

PostedJul 6, 2026 · 2mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the full acquisition plan across paid, organic, ASO, affiliates, and product-led channels
Manage leaders across paid, organic, and growth work toward one acquisition strategy
Shape product and engineering priorities around onboarding, referrals, sharing, and network effects
Build unified attribution and run rigorous A/B tests across channels and product experiences
Oversee paid budgets, SEO content, App Store Optimization, and affiliate agency performance

What you bring

At least ten years of progressive growth work in consumer subscription businesses
At least four years leading senior teams with Director-level reports
Deep experience across SEM, Paid Social, Programmatic, SEO, Content, and ASO
A measurable example of scaling a channel, brand, or company from a smaller starting point
Expert command of analytics, attribution, unit economics, and viral-loop modeling

Who this fits

You’ll suit a senior growth operator who has scaled both paid and organic acquisition while managing Director-level leaders. The role combines team leadership with hands-on influence over product and engineering roadmaps, analytics, experimentation, and LTV:CAC. It is remote, with full-time hiring limited to CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA. The stated salary range is $160,000-$200,000 per year.

From the employer

About Huckleberry At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic. Today, more than 6.5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.
About the role
We are hiring a Senior Director of User Acquisition and Growth to lead exciting, scalable, and impactful user acquisition for Huckleberry. This role is central to our mission of taking care of every family. Quite simply, the more users we have, the more families we can help!
We’re looking for a growth leader who values organic just as much as paid. You’ll focus on building sustainable and compounding marketing loops that feed into each other, helping us scale efficiently while naturally lowering our reliance on paid ads over time. This leader reports to the VP of Brand Marketing, manages a multi-disciplinary team, and serves as the primary marketing principal within the cross-functional Growth Pod (Product, Engineering, Analytics, UX Design).

Areas of Responsibility

Holistic Growth Strategy

Full Funnel Ownership: Define the end-to-end user acquisition growth strategy across paid and organic (including App Store Optimization, affiliates, and product) — ensuring they compound together rather than operate in silos
Unit Economics (LTV:CAC): Own accountability for marketing investment efficiency. Drive forecasting and resource allocation based on LTV, CAC, and viral coefficient performance, with a clear plan for how organic and PLG channels reduce blended CAC over time.
Lead, mentor, and align direct reports executing across paid, organic, and growth channels under a unified acquisition strategy.

Cross-Functional Growth Pod Integration

PLG Roadmap Influence: Partner directly with Product and Engineering to prioritize features that drive product-led acquisition — growth surfaces, onboarding hooks, network effects, and shareable moments.
Community & Social Proof: Leverage Huckleberry's 5M+ family community as a growth asset — through UGC loops, social sharing prompts, and peer recommendation mechanics.
Product-Marketing Bridge: Serve as the strategic marketing leader within the Growth Pod. Translate acquisition insights — including PLG signals like referral rates and viral lift — into prioritized product roadmap inputs.
Data & Attribution: Partner with Business Analytics to build attribution that captures paid, organic, and viral acquisition in a unified view — so the pod always knows where growth is actually coming from.
Experimentation: Champion rapid, statistically sound A/B testing across acquisition channels and product surfaces — including referral mechanics, onboarding flows, and sharing prompts.

Channel Strategy & Execution Oversight

Performance Marketing: Oversee strategy and budget optimization for paid channels (SEM, Paid Social, Programmatic) — with a clear POV on how blended CAC improves as organic and PLG channels scale.
Organic / Content-Led Acquisition: Direct content strategy to maximize SEO-driven growth, generating high-intent users through owned channels. This is a co-equal priority to paid, not a support function.
ASO Ownership: Directly own App Store Optimization to maximize organic app downloads.
Affiliate Management: Strategically manage the Affiliate Marketing agency for brand compliance and efficient, high-quality user volume.

Requirements

Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports
Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance them
Proven Growth Track Record: You've taken something from small to big — a channel, a brand, or a company — that you can point to with real before/after numbers.
Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling
Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC
Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.

Nice to have

Product-Led Growth Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved them

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time. Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, MA, MI, NV, NY, OR, TX, WY, and VA.