VP of Marketing, Americas
At a glance
Leadership Marketing Leadership role at Huda Beauty. New York · full-time · $170,000–$240,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set the US marketing plan from global direction, then turn it into launch, pricing, and distribution actions
- You'll lead product, trade, PR, influencer, media, visual merchandising, and education work across the region
- You'll shape influencer programs, media plans, and retail education while reviewing returns and adjusting course
- You'll guide forecasting and local retail execution using sales, market, competitor, and consumer signals
- You'll partner with Dubai's global team, protect brand consistency, and keep launches within budget and measurable return
What you bring
- Bring at least twelve years in beauty marketing, including US makeup experience
- Show success building brands, increasing market share, and lifting awareness through organic influencer work and media
- Communicate and present strongly, with commercial judgment and the ability to influence and negotiate
- Work quickly through ambiguity while staying organized, detail-focused, resourceful, and hands-on
Who this fits
You'll thrive in a fast-moving setting if you are entrepreneurial, collaborative, kind, persuasive, and comfortable with ambiguity. This is an onsite role in New York with close coordination with Huda Beauty's Dubai-based headquarters team.
From the employer
Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: The Vice President of Marketing has responsibility for growing market share and brand awareness across the country. She/He will lead the multi-functional marketing team (PR/Influencer marketing, visual merchandising, paid media ) to achieve this.
The role requires building collaborative partnerships with internal and external partners, including the Huda Beauty HQ Marketing Team based in Dubai, ensuring alignment between the regional and global brand strategy.
Essential Duties and Responsibilities:
- Strategy: devise the US marketing strategy based on the global strategy and elaborate concrete action plans across all marketing functions with regards to distribution, product launch support plans, pricing, etc.
- Team management: frame, provide guidance and follow up all marketing functions (product & trade marketing, PR/Influencer marketing, visual merchandising, artistry/education)
- PR & Influencers: drive US strategy to maximize brand visibility through PR and influencer marketing, based on the global strategy and considering all national market specificities. Work with PR & influencer team on concrete action plan. Track closely ROI to adjust strategy to rapidly changing landscape.
- Education: frame and guide the education team to deliver meaningful product education to our own brand BA’s as well as education teams at our retail partners.
- Media: elaborate and execute media plans for key launches and bestseller products.
- Forecasting: optimize newness forecasting by providing detailed insight and forecasting benchmarks via knowledge of retail performance, past product performance, market data, competitor ranking and consumer insights.
- Visual Merchandising: frame and guide the Visual Merchandising team in the development and implementation of local initiatives such as new counter design, counter updates for launches or any retailers’ animation sites, window displays, counter decoration, display units, etc.
- Trade: understand trade customers’ requirements to maximize brand inclusion in their activities, and work with commercial team to ensure that exclusives and promotional offers are in place to drive sales at key trading periods.
- Analysis: continuously keep track and analyze the ROI on local initiatives and launches and build following decisions according to insights to grow the business.
- Collaborate closely with the Global Marketing team (based in Dubai) and feedback local product, consumer and competitive insights to aid global product and campaign development.
- Ensure consistency of brand standards across all marketing platforms
- Ensure that all launches and activities are managed within the budget and targeted to achieve measurable ROI
Requirements
- 12+ years of beauty marketing experience. US market & make-up experience is a must with other international markets being a plus
- Proven success in building brands and driving market share growth.
- Proven success in building brand awareness and love through organic beauty influencer marketing and impactful media plans
- Entrepreneur, kind, charismatic, team worker, passionate and driven personality with excellent communication and presentation skills and a strong commercial acumen
- Can roll-up sleeves and work in a high-speed environment
- Resourceful and generous with their dedication, passion and energy
- Self-starter and positive spirit with great ability to influence and negotiate
- Ability to multitask, work at pace and with ambiguity and uncertainty
- Extremely high degree of attention to detail and organization
Benefits
- Monthly “Self Love Days” – at company discretion
- Premium Medical/Dental/Vision coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Quarterly product gifting
The pay range for this role is $170k-$240k. Individual compensation will be commensurate with the candidates relevant work experience, skills, qualifications, and location.
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.
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