Marketing Specialist - Sports Brands
At a glance
Mid-level General Marketing role at hudson. Malta, / · full-time.
Pay not stated Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run store- and country-level marketing across markets, covering digital, offline, social, and in-store activity
- Turn brand guidelines into local campaigns, activations, store openings, and external events
- Manage POS, merchandising, promotional materials, and local CRM through SMS, email, and loyalty pushes
- Coordinate agencies, influencers, media contacts, partners, retail managers, stores, sales, and design teams
- Track campaign, digital, and media KPIs while maintaining calendars, budgets, customer insights, and competitor updates
What you bring
- A bachelor's degree in marketing, business, or a related subject
- At least two years in marketing, with substantial brand activation experience
- Hands-on exposure to online and offline channels, ideally within fashion, lifestyle, or sports retail
- Fluent written and spoken English, plus a valid Maltese driving licence and access to a car
- Creative, adaptable judgment and a genuine interest in sport, brand-building, and experiential marketing
Who this fits
You’ll suit a people-oriented marketer who enjoys fast-moving, multi-market retail work and frequent travel. The role involves working across cultures and coordinating agencies, partners, stores, and internal teams. A Maltese driving licence and car are required.
From the employer
Role purpose
As the Marketing Specialist – Sports, you will play a pivotal role in executing and coordinating end-to-end marketing activities across our stores, across all markets.
This role will be responsible for translating brand guidelines into impactful local activations, coordinating agencies and partners, and delivering both in-store and digital marketing initiatives. The role requires a creative, outgoing, and commercially aware marketer who thrives in a fast-paced, multi-market retail environment.
What You Will Do
Marketing Execution & Campaign Delivery
- Execute day-to-day marketing activities at store and country level across all relevant markets.
- Apply and protect brand guidelines across all local campaigns, stores, and marketing materials.
- Plan and execute marketing campaigns and advertising across digital and offline channels.
- Coordinate store openings, brand activations, and external events, ensuring smooth execution and strong brand alignment.
- Manage in-store marketing, including POS, merchandising, and promotional materials.
Channels & Activation
- Deliver integrated campaigns across:
- In-store marketing.
- Digital and social channels.
- Influencer and community activations.
- Local media and partnerships.
- Coordinate with local influencers, media contacts, and partners to enhance brand visibility.
- Execute local CRM campaigns (SMS, email, loyalty pushes) where applicable.
Agency & Stakeholder Collaboration
- Act as the key liaison with outsourced marketing agencies in local markets.
- Collaborate closely with:
- Country Retail Managers
- Store teams
- Sales, design, and supporting functions
- Align with Sports Direct brand teams and follow required brand processes to support ongoing marketing activity.
Performance, Insights & Reporting
- Track engagement, analyse performance, and report on campaign, digital, and media KPIs.
- Maintain marketing calendars and budget tracking sheets, ensuring accuracy and control.
- Gather and share customer insights, competitor activity, and store sales feedback to inform future campaigns.
- Identify gaps in current execution and proactively recommend improvements.
Personal Attributes
- Outgoing, energetic, and people-oriented
- Creative, driven, and passionate about sport and brand-building
- Natural influencer with strong communication skills
- Comfortable working across cultures and travelling frequently
- Curious, ambitious, and always looking to raise the bar (“dreaming big”)
What You Will Bring to the Role
- Bachelor’s degree in Marketing, Business, or a related field.
- 2+ years’ experience in a marketing role, with a strong focus on brand activation.
- Experience in fashion, lifestyle, or sports retail is strongly preferred.
- Proven exposure to both online and offline marketing channels.
- Creative, adaptable, and comfortable working in dynamic, evolving markets.
- Fluent in English (written and spoken).
- Valid Maltese Drivers license and car required
- Passion for sport, brand-building, and experiential marketing.
Not this one either?
Claude or ChatGPT reads the other 90,924 for you.
Get better matches →
