APAC Marketing Manager
At a glance
Mid-level General Marketing role at Huntsman Corporation. Huntsman · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Study APAC’s automotive value chain, customer needs, competitors, and technology shifts to uncover growth opportunities
- Work with sales and technical teams to turn customer needs into qualified opportunities, reviewing projects and pipeline progress
- Lead APAC automotive strategy execution across Sales, R&D, Product Management, and Operations
- Support new automotive applications and shape the five-year growth plan around opportunity areas and execution priorities
- Run projects from scope-setting through commercialization, managing resources, risks, stage gates, KPIs, and stakeholder updates
What you bring
- A technical or marketing degree plus more than eight years in professional marketing
- Automotive segment experience, ideally involving chemical or material solutions, OEM or Tier value chains, EV applications, or innovation projects
- Native Mandarin and fluent English, with a third language welcomed
- Strong Excel, PowerPoint, and financial analysis skills, alongside experience with marketing processes and tools
Who this fits
You’ll suit a commercially minded automotive marketer who can turn market information into opportunities and threats, influence stakeholders globally, and work effectively with remote teams. The role requires ownership, clear communication, analytical judgment, resilience, and a results-focused team approach. It is based in China and involves coordinating cross-functional teams and senior stakeholders.
From the employer
Job Description:
KEY ACCOUNTABILITIES
This position plays a strategic role in accelerating APAC Automotive segment growth by leading segment-focused market development, customer opportunity identification, and cross-functional commercial execution. In addition, this role serves as the primary APAC contact for project governance to support regional business growth and drive commercial excellence.
Automotive Segment Leadership (70%)
- Market Intelligence:
- Build a deep understanding of APAC automative value chain, customer needs, competitive landscape, and emerging technology trends.
- Monitor industry developments and identify growth opportunities, and transfer market shifts into actionable growth opportunities.
- Opportunity Development:
- Partner with sales and technical teams to convert customer needs into qualified opportunities and healthy pipeline.
- Lead regular opportunities review and track key projects to accelerate commercial growth.
- Segment Strategy & Execution:
- Act as the key APAC marketing interface for the Automotive segment by leading to the execution of segment strategy and aligning priorities across Sales, R&D, Product Management, and Operations.
- Provide structured innovation/project support for new automotive applications and contribute to the segment 5-year growth plan by defining opportunity spaces, growth levers, and execution priorities.
Functional Responsibility (30%)
- End-to-End Project Management: Define project scope, goals, and deliverables. Lead cross-functional teams (R&D, Sales, Supply Chain, Operations) through the standard stage-gate process from initiation to commercialization.
- Resource & Risk Management: Develop detailed project plans, allocate resources effectively, and proactively identify bottlenecks. Formulate mitigation strategies to ensure on-time and on-budget delivery.
- Stakeholder Communication: Facilitate regular project review meetings, track KPIs, and provide transparent status reports to senior management and key stakeholders.
QUALIFICATIONS
- Technical and/or Marketing degree, with >8 years of professional marketing experience.
- Solid automotive segment experience is required, preferably with exposure to chemical/material solutions, OEM/Tier value chains, EV-related applications, or automotive innovation projects.
- Capacity to translate information into business opportunities & threats
- Good influencing, listening and communications skills, with a proven ability to influence multiple stakeholders in a global arena
- Capability of working with remote teams
- Take ownership & accountability for results
- Solution & result oriented skills with a team player attitude
- Native Mandarin, English fluency, 3rd language as a plus
KEY COMPETENCIES
- Strong and resilient personality
- Trained analyst with broad know-how in market and customer analysis
- Proficient in marketing processes & tools
- Strong excel, PPT and financial analysis skills
- Dealing with ambiguity, influencing
- Ability to distill complex information and convey clear and compelling messages, supporting strategy developments
- Accountability, results orientation
- Continuous learning
- Commercially & financially savvy
Additional Locations:
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