Paid Social Media Buyer
At a glance
Mid-level Paid Social role at Hutch Advertising. Remote, United States · contract.
Pay not stated Paid Social salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Check pacing and performance each day, then adjust bids and budgets
- Review creative and audiences to expand reach and improve campaign results
- Set up conversion tracking, calibrate it, and troubleshoot performance changes
- Recommend strategies to the CEO and execute approved campaign improvements
- Deliver weekly and ad hoc reports while supporting forecasts and budget planning
What you bring
- Proven experience managing Meta Ads campaigns
- Strong data judgment, persuasive writing, and understanding of KPIs and statistical confidence
- Ability to prioritize work, meet deadlines, and allocate budgets across platforms
- Familiarity with Google Analytics, MarTech tools, Monday.com, Slack, Excel or Sheets, and PowerPoint or Slides
- A proactive approach to testing hypotheses and keeping pace with industry changes
Who this fits
This contractor role suits a proactive paid social buyer who can manage client campaigns and pursue growth and efficiency goals. You’ll work remotely in the United States, begin with one client, and may expand to additional accounts based on performance. The starting workload is five to ten hours per client each week, and the role requires comfort with rapid change.
From the employer
We are a startup ad agency and marketing consultancy founded by industry veterans who believe the current client/agency model is broken.
Simply put, we believe the best teams deliver the best results for clients, which translates to more profit for those clients and ultimately more income for the team who put in the hard work.
So we work hard to find the best employees and then align everyone's incentives for win-win outcomes. This includes a unique profit-sharing program and options for employees to become partner/owners of the company.If you are smart, motivated, and want to get in on the ground floor of something special, please read on and apply below.
About the role
You will manage client campaigns across Meta and other social platforms. You will recommend strategies to the CEO, execute agreed-upon optimizations, monitor, and report back on results. And will be responsible for achieving clients’ growth and efficiency goals.What you'll do
Tasks:
- Daily pacing and performance checks
- Bid & budget optimization
- Ad creative analysis and optimization
- Audience expansion
- Account hygiene
- Conversion tracking setup and calibration
- Troubleshoot changes in performance
- Contribute to forecasting and budgeting exercises
- Weekly reporting and analysis
- Ad hoc reporting as needed
Qualifications
- Proven experience with Meta Ads
- Experience with Tiktok, Pinterest, LinkedIn and other social channels a plus
- Critical thinking
- Persuasive writing and use of data
- Time and project prioritization
- Consistently meet deadlines
- Effectively deploying budgets across campaigns and platforms
- Proactive with recommendations
- Understand statistical significance/confidence levels
- Understand and optimize marketing metrics and KPIs
- Google Analytics and other MarTech tools
- Keep up with current industry trends
- Push the envelope with new hypotheses and tests
- Familiar with Monday.com, Slack, Excel/Sheets, Powerpoint/Slides
- Embrace rapid change
Payment
Our goal is simply to find and keep the best people on our team. So we pay competitively and treat you fair.
- Typically we pay an hourly fee based on your experience
- We’re open to considering fixed monthly fees and even rev-share fee structures
- We will collaboratively set task lists weekly, budgets monthly, and strategies quarterly
- Expect 5-10 hours per client per week to start, though that can scale
- Plan to start with one client and scale up to others with strong performance over time
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