Senior Marketing Executive (Global Remit)
At a glance
Senior General Marketing role at IBMC. Mengwi · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set global marketing direction and align brand positioning across APAC, EMEA, North America, and LATAM
- Run integrated paid, owned, and earned campaigns with regionally adapted messaging and creative
- Lead country and product launches alongside Product, Legal, and Compliance teams
- Create localization processes that balance consistent branding with market-specific relevance
- Manage regional performance, content, SEO/GEO, thought leadership, compliance, and junior-team development
What you bring
- At least six years in marketing, including three in international FinTech, payments, or banking roles
- Evidence that you have launched and scaled campaigns across several international markets at once
- Strong knowledge of payments, transfers, digital wallets, or lending technology and related regulations
- Expertise with Google Ads, Meta, LinkedIn, GA4, Mixpanel, Salesforce, and Tableau
- Exceptional English, a relevant bachelor’s degree, cross-cultural experience, and willingness to relocate to Bali
Who this fits
You’ll suit a globally minded marketer who handles complex markets, uses performance data, and works effectively across cultures, time zones, and distributed teams. The role is listed as onsite in Mengwi, Indonesia, while the benefits also mention hybrid flexibility. You must be willing to relocate to Bali, and additional Mandarin, Arabic, Spanish, or French would strengthen your fit.
From the employer
IBMC is assisting a high-growth global FinTech leader headquartered in Bali to find a world-class marketing talent. Operating across North America, Europe, the Middle East, and Asia-Pacific, our client delivers next-generation financial services, spanning digital payments, embedded finance, and wealth management. With a vision to make financial services borderless, we are building a world-class team to impact millions of users across five continents.
We are looking for a Senior Marketing Executive with a proven track record in international markets to lead global campaigns from our Bali headquarters. You will own the development of cross-border strategies, localization frameworks, and brand narratives that resonate across diverse cultures and complex regulatory environments. This is a high-impact role for a leader who thrives on complexity, data-driven performance, and global storytelling.
Key Responsibilities
- Global Strategy Ownership: Develop and own the global marketing strategy, ensuring consistent brand positioning across APAC, EMEA, North America, and LATAM.
- Multi-Market Campaigns: Plan and execute integrated campaigns across paid, owned, and earned channels, adapting messaging and creative to regional cultural nuances.
- Go-To-Market (GTM): Lead GTM strategies for new country and product launches, collaborating with Product, Legal, and Compliance teams globally.
- Localization Frameworks: Build systems that preserve brand integrity while enabling culturally relevant market-specific execution.
- Performance Excellence: Oversee global performance marketing (Google Ads, Meta, LinkedIn) with accountability for CAC, LTV, and ROAS across regions.
- Authority Building: Drive international content marketing, SEO/GEO strategy, and thought leadership to establish authority in global FinTech markets.
- Regulatory Compliance: Ensure all activity complies with regional financial advertising standards (FCA, SEC, MAS, OJK, GDPR, etc.).
- Mentorship: Develop junior marketing team members and foster a globally-minded, high-performance culture.
Requirements
- Experience: Minimum 6+ years in marketing, with at least 3 years specifically in global/international roles within FinTech, Payments, or Banking.
- Track Record: Proven ability to launch and scale campaigns across multiple international markets simultaneously.
- FinTech Domain Knowledge: Deep understanding of payments, cross-border transfers, digital wallets, or lending technology and their respective regulatory nuances.
- Technical Proficiency: Expert in performance platforms (Google Ads, Meta, LinkedIn) and analytics tools (GA4, Mixpanel, Salesforce, Tableau).
- Communication: Exceptional English skills (written/verbal). Proficiency in Mandarin, Arabic, Spanish, or French is a significant advantage.
- Global Mindset: Proven ability to work across time zones, cultures, and distributed international teams.
- Education: Bachelor’s degree in Marketing, International Business, or Finance. An MBA is a strong advantage.
- Relocation: Willing to relocate to Bali, Indonesia
Benefits
- Incentives: Equity options and performance-based bonuses.
- Global Remit: Lead international markets from a stunning Bali HQ.
- Health: Comprehensive international health insurance.
- Career Path: Fast-track growth into global leadership positions.
- Development: Learning budget and access to global FinTech events.
- Lifestyle: Hybrid work flexibility and the best of the Bali lifestyle.
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