Marketing Liaison
Ibwsjb Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at Ibwsjb. Tyler.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll screen medical needs and referrals from hospitals, skilled nursing facilities, homes, and assisted living settings
- You'll use RDS to plan outreach and tactics that increase referral volume
- You'll study territory data to uncover potential business opportunities
- You'll explain hospital programs and services to physicians, referral partners, and community groups
- You'll address admission obstacles, follow up on variables, and help position the hospital locally
What you bring
- A current state driver's license and a driving history that meets company standards
- Current CPR certification
- A bachelor's degree or comparable work background
- At least two years in healthcare, preferably as a clinician or technician
- At least one year in nurse liaison work or successful healthcare sales, with local market familiarity preferred
Who this fits
You’ll suit this role if you understand healthcare settings and can build referral relationships with physicians, facilities, and community contacts. The position is onsite in Lubbock and calls for a valid license, acceptable driving record, and CPR certification.
From the employer
Marketing Liaison Career Opportunity
Appreciated for your Marketing Liaison Skills
Are you looking to embark on a career that's not only about driving patient growth but also about making meaningful connections close to home and heart in your community? As a Marketing Liaison at Encompass Health, you'll play a crucial role in helping us drive growth through patient referrals. To help support our business goals, your primary focus will be on cultivating strong referral relationships within a geographic territory. Join us in a career that blends professional growth with a sense of connection to the community and patients we serve.
A Glimpse into Our World
At Encompass Health, you'll experience the difference the moment you become a part of our team. Working with us means aligning with a rapidly growing national inpatient rehabilitation leader. Our achievements include being named one of the "World’s Most Admired Companies" and receiving the Fortune 100 Best Companies to Work For® Award, among other accolades, which is nothing short of amazing.
Starting Perks and Benefits
At Encompass Health, we are committed to creating a supportive, inclusive, and caring environment where you can thrive. From day one, you will have access to:
- Affordable medical, dental, and vision plans for both full-time and part-time employees and their families.
- Generous paid time off that accrues over time.
- Opportunities for tuition reimbursement and continuous education.
- Company-matching 401(k) and employee stock purchase plans.
- Flexible spending and health savings accounts.
- A vibrant community of individuals passionate about the work they do!
Become the Marketing Liaison you always wanted to be
- Review medical conditions and pre-screen from the hospital/SNF/Home/Assisted Living Facility.
- Develop call plans and strategies to drive volume using the Referral Development System (RDS).
- Use market analysis data in individual territory to identify new business opportunities.
- Educate community, referral sources and physicians on hospital programs and services.
- Identify development opportunities to position hospital strategically in the marketplace.
- Responds to and overcomes admission barriers and follows-up on admissions variables.
Qualifications
- Current driver’s license in the employed state and an acceptable driving record as per company policy.
- CPR certification.
- Bachelor’s Degree preferred or equivalent job experience.
- Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech.
- Minimum 1 year of experience as nurse liaison or successful sales experience in healthcare environment preferred.
- Familiarity with acute hospitals, rehab facilities, and the local healthcare market preferred.
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