Senior Head of Marketing

inDrive Open · verified Sep 24, 2026

Hybrid Mexico City Full-time Director Marketing Leadership

At a glance

Leadership Marketing Leadership role at inDrive. Mexico City · full-time.

Pay not stated Marketing Leadership salary

RoleMarketing Leadership

SeniorityDirector

LocationMexico City

WorkplaceHybrid

EmploymentFull-time

PostedApr 2, 2026 · 5mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own growth and brand marketing across Mexico, Brazil, Chile, and Central America
Turn business priorities into full-funnel plans spanning performance, brand, offline channels, and partnerships
Shape locally relevant brand positioning while improving acquisition, retention, and customer growth
Direct marketing investment, testing, and optimization toward measurable business results
Build a regional matrix team, partner with senior functions, and develop marketing leaders

What you bring

At least eight years in digital consumer marketing, including four to five years in senior leadership
A record of growing marketing teams in multicultural or matrix organizations
Experience marketing mobile-first products, preferably in ride-hailing, marketplaces, or high-growth technology
Success with large-scale strategies, significant budgets, ROI management, and data-led decisions
Fluency in both English and Spanish

Who this fits

You’ll suit a senior marketing leader who can operate across multiple countries, influence executives, and lead through a matrix structure. The role is based in Mexico City with a hybrid setup and covers Mexico, Brazil, Chile, and Central America. You’ll need to work comfortably across brand, performance, analytics, product, operations, and other functions.

From the employer

We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.

Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth
Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships
Drive customer-centric growth, deeply understanding user behavior, needs, and regional nuances across markets
Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance
Lead efficient allocation and optimization of marketing investments, ensuring measurable impact on key business metrics
Build, lead, and inspire a high-performing, matrix-structured team across multiple markets
Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
Continuously improve marketing effectiveness, leveraging experimentation, insights, and innovation
Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region

8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
Proven track record of building and scaling marketing teams, ideally in multicultural and matrix environments
Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companies
Demonstrated success in developing and executing large-scale marketing strategies with clear business impact
Strong leadership and stakeholder management skills, with the ability to influence senior executives
Hands-on experience managing large marketing budgets with a focus on ROI and efficiency
Highly data-driven, with the ability to turn insights into actionable strategies
Fluency in English and Spanish