Senior Head of Regional Marketing LATAM

inDrive Open · verified Sep 24, 2026

Hybrid Mexico City Full-time Director General Marketing

At a glance

Leadership General Marketing role at inDrive. Mexico City · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityDirector

LocationMexico City

WorkplaceHybrid

EmploymentFull-time

PostedMar 30, 2026 · 5mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own regional marketing across Mexico, Brazil, Chile, and Central America, covering acquisition, retention, and brand growth
Turn business priorities into full-funnel plans across performance, brand, offline channels, and partnerships
Shape locally relevant brand positioning while keeping the regional direction consistent
Manage marketing investment for measurable business results, using testing, insights, and new ideas to improve effectiveness
Lead and develop a matrixed team across markets while working with Product, Operations, Analytics, and PR

What you bring

At least eight years in digital consumer marketing, including four to five years leading at a senior level
A record of building and scaling teams in multicultural or matrix organizations
Experience with mobile-first products, preferably ride-hailing, marketplaces, or high-growth technology companies
Success creating large-scale marketing programs with clear commercial results and managing sizable budgets for return and efficiency
Fluent English and Spanish, with strong data use, executive influence, and stakeholder management

Who this fits

This role suits a senior regional marketer who can combine brand, performance, partnerships, and customer insight across several markets. You should be comfortable leading through a matrix, developing senior marketing leaders, and turning data into decisions. The role is based in Mexico City with a hybrid setup and covers Mexico, Brazil, Chile, and Central America.

From the employer

We are looking for a highly driven Senior Head of Marketing to lead our growth and brand strategy across Mexico, Brazil, Chile and Central America. This role is critical in shaping how inDrive scales, connects with users, and strengthens its position as a fair and people-first mobility platform.

Own and drive the end-to-end marketing strategy across the Region, focusing on Passenger Acquisition, Retention, and Brand Growth
Translate business goals into integrated, full-funnel marketing plans, combining performance, brand, offline channels, and partnerships
Drive customer-centric growth, deeply understanding user behavior, needs, and regional nuances across markets
Lead the development of strong local brand positioning, ensuring consistency while allowing for cultural relevance
Lead efficient allocation and optimization of marketing investments, ensuring measurable impact on key business metrics
Build, lead, and inspire a high-performing, matrix-structured team across multiple markets
Collaborate closely with cross-functional leaders (Product, Operations, Analytics, PR, etc.) to deliver scalable and impactful initiatives
Continuously improve marketing effectiveness, leveraging experimentation, insights, and innovation
Mentor and develop senior marketing leaders, fostering a strong leadership bench across the region

8+ years in digital consumer marketing, including 4–5 years in senior leadership roles
Proven track record of building and scaling marketing teams, ideally in multicultural and matrix environments
Strong experience with mobile-first products, preferably in ride-hailing, marketplaces, or high-growth tech companies
Demonstrated success in developing and executing large-scale marketing strategies with clear business impact
Strong leadership and stakeholder management skills, with the ability to influence senior executives
Hands-on experience managing large marketing budgets with a focus on ROI and efficiency
Highly data-driven, with the ability to turn insights into actionable strategies
Fluency in English and Spanish