Category Management Specialist, Marketing - Sonic
At a glance
Mid-level General Marketing role at Inspire. Atlanta Support Center · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll help shape SONIC menu plans around brand and business goals
- You’ll collect industry, category, market, and competitor-pricing intelligence for the team
- You’ll assess menu performance using sales, guest feedback, and competitive data, then suggest improvements
- You’ll coordinate menu refinement across restaurants and digital channels, including product tests and launches
- You’ll manage naming, legal, research, communication, and scheduling work for product initiatives
What you bring
- You hold a four-year degree in marketing or business, preferably
- You bring at least two years in marketing, data and analytics, or a related field
- You can interpret data and consumer insights, build recommendations, and explain them to varied audiences
- You can manage several projects and timelines accurately in a fast-changing environment
- You’re proficient with Microsoft Office, including Excel and PowerPoint, and can collaborate across teams
Who this fits
This role suits a detail-focused, self-starting marketer who combines analytical thinking with practical creativity and an interest in food, beverage, and marketing trends. QSR experience is preferred. You’ll work onsite at the Atlanta Support Center in Sandy Springs and collaborate with operations, supply chain, field, and marketing teams.
From the employer
This role is onsite in our Atlanta Support Center in Sandy Springs.
Category Management Specialists’ primary responsibility is to support the Category Management team. This role will report to the Manager, Category Management, and will play a key role in bringing SONIC’s category strategy to life through the development, testing, and implementation of innovative product and menu opportunities. This team member will support cross-functional collaboration, data gathering, consumer and business insights, and strategic process management to help deliver compelling guest experiences and drive brand growth. The position requires strong attention to detail, and a passion for turning insights into impactful menu strategies that enhance the guest experience and contribute to overall success of the SONIC brand.
Responsibilities:
Support Category Management Team menu strategies in the development of brand and business objectives
Gather and socialize with Category Management Team overall industry performance, category level data points, market trends, and competitor pricing strategies
Utilize internal sales data, customer feedback, and competitive information to assess the performance of menu items and categories. Identify opportunities for improvement and recommend adjustments to enhance overall profitability and customer satisfaction.
Support optimization of the menu across channels (at the restaurant and in digital channels)
Support Category Management team with all product test, evaluations, and system-wide launches
Lead administrative efforts in product naming process, legal and research requests, communication plans and manage timing
Requirements:
4 Year Degree in Marketing or Business Preferred
2+ years of experience in Marketing, Data & Analytics, or related field
Preference given to candidates with QSR experience
Self-starter with excellent organizational skills with the ability to manage multiple projects and timelines simultaneously
A basic understanding of brand marketing, consumer behavior, and category trends within the QSR industry
The ability to analyze data and consumer insights to support business recommendations and category strategies
Detail-oriented with a focus on accuracy, process management, and execution excellence
Ability to thrive in a fast-paced, dynamic environment and adapt to changing business priorities
Strategic thinking with a balance of creativity and operational practicality
Data-driven thinking with innate curiosity and growth mindset
Strong business acumen and desire for process usage
Strong presentation and storytelling skills with the ability to communicate clearly to various audiences
Ability to collaborate across cross-functional teams like operations, supply chain, field, and marketing teams
Proficiency in Microsoft Office Suite, including PowerPoint and Excel
Interest in food, beverage, and marketing trends, with a desire to learn and grow within category management and brand strategy
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.
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