Senior Content Strategist – Human Resources
At a glance
Senior Content Strategy role at Inspire. Atlanta Support Center · full-time.
Pay not stated Content Strategist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll align HR content plans with business priorities, people strategy, and team-member needs
- Build shared messaging with People teams and enterprise communications for global HR initiatives
- Run planning calendars, governance, workflows, and quality standards across HR content
- Create employee communications, presentations, portal content, and campaigns that drive awareness and participation
- Use audience insight, analytics, and investment decisions to improve content performance
What you bring
- At least ten years in strategic planning and stakeholder management within a matrixed, multi-business organization
- At least ten years leading content strategy for employee or HR communications
- At least five years delivering cross-functional HR communications for employees, team leaders, and executives
- Working knowledge of HR disciplines and initiatives, with technical writing experience preferred
- A preferred bachelor's degree in communications, journalism, or English
Who this fits
This role suits a senior HR content strategist who can guide leaders, coordinate across a complex organization, and connect employee messaging to business priorities. You'll work full time from Inspire's Atlanta Support Center. The listing does not state remote, travel, timezone, visa, or people-management expectations.
From the employer
The Sr. Content Strategist is responsible for creating and executing Inspire’s HR content plan in alignment with business goals, people strategy and team member needs. This role manages content and communications across the employee lifecycle ensuring consistent, high-impact messaging across all channels.
RESPONSIBILITIES
- Partner across Inspire People COEs and org to ensure content strategy aligns with larger HR roadmap/business priorities
- Partner with enterprise communication team to define/create cohesive content strategy to embed global HR initiatives and messaging throughout Inspire while championing accessibility, inclusive language and consistency
- Oversee content planning, HR communication calendars, and governance
- Develop differentiated messaging rooted in audience insights and value/benefits
- Ensure that employee-facing messaging, presentations, and other resources adhere to content strategy, corporate branding guidelines and enable HR business goals/objectives
- Develop presentation content for HR townhalls, ILG meetings and other events
- Establish messaging frameworks and improve content operations, workflows and quality standards
- Manage content on company portal and ensure content libraries are updated periodically
- Define audience segments and content needs across the team member journey
- Coach senior HR leaders in storytelling and content strategy best practices
- Use data and analytics to measure and optimize content performance
- Own content investment decisions
- Create marketing campaigns to build employee awareness of, buy-in and participation in HR solutions/initiatives
EDUCATION QUALIFICATIONS
- Bachelors degree in communications, journalism, or English preferred
EXPERIENCE QUALIFICATIONS
- 10+ years of strategic planning and stakeholder management experience in a highly matrixed business with multiple lines of business
- 10+ years of experience managing content strategy in employee or HR communications
- 5+ years working cross-functionally across HR to provide employee, team leader and executive communications
KNOWLEDGE, SKILLS or ABILITIES
- Working knowledge of all HR disciplines/initiatives
- Experience as technical writer preferred
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