Senior Content Marketing Manager
At a glance
Senior Content Marketing role at Instrumentl. Remote, USA · full-time · $125,000–$150,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Create conversion-focused content spanning thought leadership, reports, one-pagers, ads, social posts, and website pages
- Shape messaging for social, digital, SEM, and AEO while explaining Instrumentl’s category direction
- Map content to awareness, consideration, and decision stages, then build sequences that move nonprofits toward purchase
- Run the editorial calendar and coordinate campaigns with the wider marketing team
- Develop executive social themes, schedules, and posts that preserve each leader’s point of view
What you bring
- At least six years in content marketing, performance marketing, or content strategy
- Full-funnel ownership, including editorial work plus landing pages and advertising copy
- Strong SEM and SEO fundamentals, with working knowledge of AEO, GEO, and agentic search
- You use performance data to refine content and bring strong writing and editorial judgment
- You can learn complex subjects quickly through research and interviews with subject matter experts
Who this fits
You’ll suit a senior content marketer who can combine strong writing with funnel strategy, search knowledge, and performance analysis. The work is remote in the USA and includes twice-yearly company retreats. The stated salary range is $125,000 to $150,000 USD plus equity.
From the employer
Hello, we’re Instrumentl. 👋
Nonprofits do some of the most important work in the world, and most of them are still managing grants in spreadsheets. We're fixing that.
Instrumentl is a profitable, hypergrowth, YC-backed SaaS platform building the operating system for grant-funded organizations. More than 5,500 nonprofits use Instrumentl to discover, track, and win grant funding, from local community organizations to the San Diego Zoo and the University of Alaska. Collectively they’ve moved over $1 billion through our platform.
We're growing quickly, customers love us (check out our G2 reviews!), and we're hiring people who want to build something that matters.
About the role:
- We're hiring a Senior Content Marketing Manager, reporting to the Head of Growth Marketing, to build and run the content engine that turns nonprofit awareness into pipeline. You'll help tell our category story as Instrumentl evolves from a grant discovery tool into the operating system for grant-funded organizations, with writing that is versatile across both short and long form content, strategically designed across the full demand funnel and connects emotionally, moving people to act. This is a performance role, too: you’re passionate about measuring outcomes and using data to keep improving it.
What you'll do:
- Write compelling content across formats — long-form thought leadership, benchmark reports, one-pagers, ads, social posts & website content
- Have a POV on what types of messaging works best and adjust for each channel including social/digital/SEM/AEO
- Tell our strategic category story — why Instrumentl is becoming the operating system for grant-funded organizations, and why that matters to the people using it
- Map content to funnel stage — awareness, consideration, decision — and build sequences that move nonprofits from first touch to customer
- Build and manage a content calendar coordinating campaigns in partnership with the broader marketing team
- Help executives and other internal thought leaders build a consistent voice and posting cadence on social — developing themes, calendar, and content that reflects each person's POV, not just amplifying the company page.
- Understand our audience deeply — who they are, what they do and how we can meet their needs
- Track what's working and what isn't, and use those learnings to optimize
- SEO and AEO: Stay ahead of how generative and agentic search is changing how nonprofits find and evaluate solutions, and create content that moves the needle.
Versatile, conversion-first content
Full-funnel strategy & execution
Data-driven performance marketing
What we're looking for
- 6+ years of experience in content marketing, performance marketing, or content strategy
- Experience owning content across the full funnel, from top-of-funnel editorial to bottom-of-funnel conversion assets like landing pages and ad copy
- Strong command of SEM and SEO fundamentals, plus working knowledge of AEO/GEO and agentic search
- A performance mindset: comfortable with data and quick to turn results into sharper work
- Strong writer with sharp editorial judgment and an instinct for the emotional and practical reasons an audience acts
- Ability to quickly build subject matter expertise in a complex domain through research and SME interviews
- Experience with nonprofit, social impact, or mission-driven organizations
- Background in grants, fundraising, or nonprofit operations
- Hands-on experience running or optimizing paid digital advertising
- Experience managing freelancers and agency relationships
Required
Nice to Have
Compensation & Benefits
- 100% covered health, dental, and vision insurance for employees (50% for dependents)
- Generous PTO, including parental leave
- 401(k)
- Company laptop and home-office stipend
- Bi-annual company retreats
For US-based candidates, the target salary range for this role is $125,000 – $150,000 USD, plus equity. Final compensation is determined based on experience, skillset, scope of responsibility, interview performance, and geographic location. We’re committed to paying competitively and equitably.
Benefits
Instrumentl is evolving rapidly. You’ll always have new challenges and opportunities to grow here.
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