Content Marketing Specialist

Inyad Open · verified Sep 25, 2026

Casablanca Full-time Mid-level Content Marketing

At a glance

Mid-level Content Marketing role at Inyad. Casablanca · full-time.

Pay not stated Content Marketing salary

RoleContent Marketing

SeniorityMid-level

LocationCasablanca

EmploymentFull-time

PostedSep 20, 2021 · 61mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll own the annual multichannel content plan and editorial calendar
You'll select topics that expand the merchant community and attract new users
You'll create web, campaign, social, landing-page, email, and sales copy in Inyad's voice
You'll script and support videos, whitepapers, webinars, blogs, articles, and infographics
You'll coordinate with marketing and product teams, gather customer input, and measure content results

What you bring

You bring two to four years across B2B SaaS marketing and/or ecommerce, plus content creation experience
You can share a strong portfolio covering whitepapers, webinars, blog posts, multimedia, and sales collateral
You write, edit, and communicate exceptionally well in Arabic, French, and English
You can research complex subjects, work with experts, and turn nuance into accessible stories
You understand SEO and social analytics at a basic level and have grown audiences through social media

Who this fits

You'll suit this role if you are resourceful, self-directed, action-oriented, and comfortable in a high-growth startup. The work favors a collaborative marketer who enjoys educating audiences, telling clear stories, and caring about customers and teammates. This is a full-time position in Casablanca, Morocco, reporting to the Head of Growth & Marketing

From the employer

We are looking for a result-driven Content Marketer to join our marketing team, focusing on the development and implementation of a multichannel content strategy. She/he will manage the content strategy and process from concept to execution to build awareness and drive engagement with current clients and new customers. Reporting to our Head of Growth & Marketing, this person will be a key partner in creating, planning, prioritizing, and measuring the efficacy of our content program. A successful person in this role will work collaboratively across teams to bring this strategy to life.

Develop and manage a holistic content strategy and calendar for the year, leveraging industry knowledge and building on a fine understanding of local merchants’ culture
Identify topics to grow our merchant community and user base
Craft web and campaign copy in inyad’s voice and tone — everything from social media ads to site landing pages, sales enablement material, email nurtures, and beyond.
Script and help produce video content (e.g., Customer stories, testimonials, best practices for managing a small business…).
Drive content creation for both long form lead gen content (e.g., whitepapers and webinars) and short form content (blogs, short articles, infographics)
Work closely with other marketing team members to facilitate completion of assets (e.g. design, performance & product marketing)
Proactively seek inputs from product marketing and product development teams to ensure accuracy of product representation in storytelling and discuss clients’ input and feedback

You have 2-4 years experience in B2B SaaS marketing and/or Ecommerce, and content creation, with a strong portfolio of work to share with us.
BSc degree in Marketing, Journalism or relevant field preferred
Experience working in a marketing/ content marketing role and generating content such as whitepapers, webinars, blog posts, multimedia content, and sales collateral
You have exceptional verbal, writing and editing abilities (Arabic, French and English). You regularly produce content with subject matter experts in a space.
Compelling storyteller with a knack for narratives that resonate with large audiences
You’re a natural educator and excellent researcher — you do a deep dive on topics, enough to communicate nuance and authority. Distilling complex topics into “infotainment” is easy for you. You love helping people understand.
Outstanding team player with the ability to relate and care for customers and team members alike
A healthy obsession with style guides and grammatical exactitude.
You’re resourceful and self-motivated with a bias for action.
Comfortable in fast paced, high-growth start-up environment
Background of social media and growing an audience
Focused editorial mindset that recognizes what kinds of content the audience engages with
Basic understanding of SEO and social analytics