Vice President, Outreach & Brand Strategy (Marketing and Sales)

IOA is on the forefront of revolutionary healthcare models, reshaping the way people can age in place. Our innovative models transform lives, enhance communities, and save healthcare systems millions of dollars. Rather than focusing on archaic outdated design, we strive to consistently question the “status-quo” and create new and more innovative ways to help aging adults and adults with disabilities maintain their quality of life.

With over 23 programs, we offer multiple ways to aid seniors maintain their health, well-being, independence and participation in the community, fulfilling our mission.

The Vice President of Outreach & Brand Strategy is a strategic and growth-oriented leader responsible for driving brand awareness, demand generation, and revenue growth across the Institute on Aging’s portfolio of services. This executive will lead integrated marketing, communications, business development, and sales functions to expand market reach, strengthen referral networks, and deepen engagement with older adults, caregivers, and partners.

Reporting to the Chief Growth Officer, the VP will play a critical role in advancing the organization’s mission while accelerating sustainable growth in an increasingly competitive and evolving landscape.

Key Responsibilities

Strategic Leadership

• Partner closely with the Chief Growth Officer to define and execute enterprise growth strategy.
• Develop and lead a comprehensive marketing and sales roadmap aligned with organizational priorities.
• Identify and prioritize growth opportunities across service lines, geographies, and partnerships.

Marketing & Brand

• Lead brand strategy, positioning, and messaging to differentiate services across key audiences.
• Oversee integrated marketing efforts including digital, content, PR, events, and community engagement.
• Drive demand generation through targeted campaigns and lifecycle marketing.
• Utilize data and analytics to continuously optimize performance and ROI.

Sales & Business Development

• Grow and lead a high-performing sales and business development function.
• Expand and optimize referral pipelines across providers, payers, community organizations, and government partners.
• Establish and scale strategic partnerships to increase access and utilization of services.
• Implement disciplined sales processes, forecasting, and performance management systems.

Data, Technology & Infrastructure

• Own the marketing and sales technology stack, with HubSpot as the system of record for all pipeline, customer, and partner data.
• Drive full adoption, data integrity, and continuous optimization of HubSpot across marketing and sales teams.
• Establish data governance, lifecycle stages, and lead management processes.
• Develop and enhance dashboards and analytics to provide full-funnel visibility (from lead generation through conversion and retention).
• Optimize system integrations and data flows to enable accurate attribution, forecasting, and performance management.

Market Insights & Growth

• Leverage market intelligence, customer insights, and competitive analysis to inform strategy.
• Identify new revenue streams and support the development of innovative programs and services.
• Collaborate on pricing, packaging, and go-to-market strategies.

Cross-Functional Collaboration

• Align closely with operations and program leadership to ensure seamless customer experiences.
• Support development/fundraising efforts through integrated campaigns and messaging where appropriate.
• Serve as a visible external leader and ambassador for the organization.

Team Leadership

• Recruit, develop, and retain top talent across marketing, communications, and sales.
• Foster a performance-driven, collaborative, and mission-aligned culture.
• Manage budgets strategically to maximize growth impact and efficiency.

Qualifications

• Bachelor’s degree required; MBA or related advanced degree preferred.
• 12–15+ years of leadership experience in marketing, sales, or growth roles.
• Demonstrated success partnering with or reporting into a Chief Growth Officer or equivalent revenue leader.
• Proven ability to drive measurable growth in complex, multi-stakeholder environments.
• Experience in healthcare, aging services, nonprofit, or other mission-driven organizations preferred.
• Deep, hands-on leadership experience with leading CRM platforms (e.g., HubSpot, Salesforce), including implementation, governance, reporting, and optimization.
• Strong analytical skills with a data-driven approach to decision-making.
• Exceptional leadership, communication, and stakeholder management skills.

Key Competencies

• Enterprise growth mindset
• Strategic and operational leadership
• Data and systems orientation
• Cross-functional influence
• Mission alignment and purpose-driven leadership

Success Metrics

• Contribution to enterprise growth targets defined by the Chief Growth Officer
• Data integrity, adoption, and reporting effectiveness within HubSpot
• Pipeline visibility, velocity, and conversion rates
• Expansion and performance of referral and partner networks
• Marketing efficiency and ROI
• Team performance and engagement

Compensation:

Range: $225,000 - $255,000/Annual

This amount is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education and other factors.

This range does not include any additional equity, benefits, or other non-monetary compensation which may be included.

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