Programmatic Account Executive (Marketing)

📣 Tobi’s Take: This is a great first step into digital marketing if you’re curious about how brands reach people online. You’ll learn how campaigns run, how teams work together, and how companies use data to make decisions.

If you’re still figuring out where you fit in marketing, roles like this are great because they give you strong foundations and open a lot of doors later.

✅ Show how you think, not what experience you have.
Talk about times you’ve been organised, solved problems, worked in a team, or paid attention to detail. That’s what helps people succeed in roles like this.‍

SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)

A benchmarked salary between £26,228 to £29,368. Your salary level is determined by skills and experience within our progression framework.

⚪️ COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

🟡 ROLE OVERVIEW

The Programmatic Account Executive is an exciting entry-level role into programmatic advertising and a key support role within our Programmatic team. Perfect for someone organised, analytical, and curious about digital marketing.

You’ll work closely with a collaborative team of Account Executives, Account Managers, and Senior Account Managers, supporting the delivery of digital advertising campaigns for a wide range of clients. A key part of the role involves working with our global network of freelancers, the Croudie Network - briefing tasks, reviewing outputs, and ensuring everything meets our high standards.

This role is a fantastic opportunity to build strong foundations in programmatic advertising, develop confidence working with industry-leading tools, and grow your career within a supportive, fast-paced agency environment.

🟢 RESPONSIBILITIES

Key responsibilities include, but are not limited to:

Campaign Management

• Setting up, launching, and managing programmatic display campaigns.

• Keeping an eye on campaign results to make sure we are on track to hit client goals and stay within budget.

• Learning to use industry-leading platforms such as DV360 and The Trade Desk to deliver campaigns.

• Developing a strong understanding of the digital and programmatic advertising landscape.

Data & Reporting

• Helping the team analyse campaign data to spot trends, challenges, and successes.

• Gathering and checking data for client reports and helping to write clear summaries of performance.

• Identifying any unusual data patterns and working with the team to find and fix the cause.

• Helping to create internal case studies to share successful tests and results with the wider team.

Croudie Network & Internal Processes

• Writing clear instructions (briefs) for tasks given to the Croudie Network and managing internal processes from start to finish.

• Checking work completed by our Croudie Network to ensure it is accurate and meets the required standard.

• Helping to train Croudies on client-specific needs and tasks.

• Completing daily administrative tasks, including keeping accurate records of your time.

Client Service & Team Support

• Assisting the team with ad-hoc requests from clients or other teams within the agency.

• Learning and using the high standards of communication and service we provide to all clients.

• Understanding and working towards business goals like client satisfaction (NPS) and profitability.

• Working closely with your colleagues to support client retention and deliver great work.

🔵 PERSON SPECIFICATION

• Strong verbal and written communication abilities in English

• While this position is open to all majors, a degree in subjects such as marketing, advertising, media and communications, or similar would be beneficial

• Confident working with data and numbers, with the ability to spot trends, inconsistencies, or unusual patterns

• Logical problem-solver who can investigate issues and work with others to resolve them

• Comfortable following processes and ensuring work meets defined quality standards

• Demonstrated skills in teamwork and collaboration within a professional setting

• Effective time management and multitasking abilities, with the capacity to prioritise and manage multiple projects simultaneously

• Strong skills in Microsoft Office/Google Workspace, particularly Excel/Google Sheets, Word/Google Docs, and PowerPoint/Google Slides

• A strong interest in digital marketing including programmatic advertising and managing campaigns day-to-day

🟣 COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

• 25 days holiday a year

• Discretionary annual performance based incentive

• Sale commission

• Recruitment referrals bonus

• Health & Wellbeing contribution

• 2 Recharge Days each holiday year

• Ride to Work scheme

• Railcard

• Season Ticket loan

• Home office chair and home office screen

• Free fruit, breakfast cereals, snacks and tea & coffee in the office

• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

• Life insurance and income protection

• Medical Cash Plan

• Pension

• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

• Peer to peer recognition scheme 'bonusly'

• Team off-sites/regular socials

• Year-round holiday parties

• Flexible working options

• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

🔴 OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact