Performance Marketing Manager
At a glance
Mid-level Performance Marketing role at Jd. GBR-London · full-time.
Pay not stated Performance Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Manage channel budgets and shift spend toward performance and business priorities
- Build and run acquisition plans spanning paid advertising, affiliates, and SEO
- Launch and improve campaigns across Google, Meta, TikTok, Microsoft Ads, and other channels
- Grow the affiliate publisher base while improving partner results in local markets
- Use tracking and analysis to increase conversion, acquisition efficiency, and business growth
What you bring
- At least five years in performance, growth, or digital marketing for e-commerce or marketplace businesses
- Practical experience with Google Ads, Meta Ads, TikTok Ads, affiliate platforms, and SEO
- Strong analytical skills, including attribution, experimentation, and marketing measurement
- Understanding of local market requirements and relationships with local affiliate channels
- Strong stakeholder management and cross-functional collaboration skills
Who this fits
You’ll suit this role if you work comfortably across paid acquisition, affiliate marketing, SEO, and performance analysis. The role is based in London and supports Joybuy’s operations across European markets. You’ll work with CRM, campaign, and category teams in a fast-moving environment that values ownership and collaboration.
From the employer
Who We Are
Joybuy is JD.com’s dedicated retail platform for Europe, offering products across a wide range of categories. Operating across the UK, Netherlands, Germany, France, Belgium and Luxembourg, we’re building the future of retail through smart systems, bold ideas, and a customer-first mindset. Backed by JD.com, also known as JINGDONG, and its trusted global technology and supply chain ecosystem, we deliver a shopping experience that is speedy, reliable, and genuinely enjoyable. If you’re ready to make a difference, bring your talent and grow with us. Don’t just buy, Joybuy.
Learn more about who we are and what we do: https://about.joybuy.com/about/
What We Offer
Joining Joybuy means becoming part of a business where people, innovation, and impact work together to shape the future of cross-border e-commerce. You’ll contribute to smart supply chains, efficient logistics, and meaningful projects that drive real customer value. With a competitive salary, great office locations, and a supportive, people-first culture, you’ll have the space to grow your career, learn from talented colleagues, and make a genuine impact in a fast-expanding international business.
About The Team
You’ll be joining the Joybuy team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.
Your Key Responsibilities:
- Manage marketing budgets and allocate spend across channels based on performance and business priorities.
- Develop and execute the performance marketing strategy across Paid Ads, Affiliate Marketing, and SEO.
- Plan, launch, and optimize paid campaigns across platforms such as Google, Meta, TikTok, Microsoft Ads, and other relevant acquisition channels.
- Own local affiliate partnerships, expanding the publisher network and improving channel performance.
- Drive organic traffic growth through SEO strategy, including technical SEO, content optimization, and keyword planning.
- Collaborate with CRM, campaign, and category teams to maximize traffic conversion and campaign effectiveness.
- Build data tracking and deliver actionable insights to improve acquisition efficiency and business growth.
Your profile:
- 5+ years of experience in performance marketing, growth marketing, or digital marketing within e-commerce or marketplace businesses.
- Strong hands-on experience with Google Ads, Meta Ads, TikTok Ads, affiliate platforms, and SEO.
- Data-driven mindset with strong analytical skills and experience; familiarity with attribution models, experimentation, and marketing measurement.
- Knowledge and good understanding of local market needs, with good partnership with local affliate channels
- Excellent stakeholder management and cross-functional collaboration skills.
At Joybuy, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.
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