Retail Activations Marketing Executive
At a glance
Mid-level General Marketing role at JD Sports. Milano.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Help turn brand strategy into retail activations that meet regional goals
- Plan and deliver events ranging from major product launches to VIP gatherings
- Coordinate with marketing, retail, 3PB, partnerships, social and influencer colleagues
- Source supplier proposals and oversee outside event agencies and partners
- Review attendee feedback and ROI results, then share learnings across Italy and EU teams
What you bring
- Bring at least two years managing events and activations, including successful high-impact campaigns
- Use strong spoken and written Italian and English; another European language is a plus
- Build activation plans around brand aims and coordinate clearly with internal and external stakeholders
- Apply relationship-building, networking and negotiation skills in team settings
- Resolve event challenges quickly and stay ready to travel between locations
Who this fits
You’ll suit this role if you have hands-on event and activation experience and can turn brand goals into well-run consumer experiences. You’ll be based in Milan, need strong Italian and English, and must be geographically mobile for events and activations. Expect close coordination with marketing, retail, partnerships, social, influencer, agency and vendor contacts.
From the employer
Retail Activations Marketing Executive, Italy
Department: Marketing Department
Location: Milan
Role Overview:
We are seeking an exceptional Retail Activations Marketing Executive, to support in delivering the JD brand’s global marketing vision across the Italian market. To advance the JD brand, maximising awareness and connection to the consumers to deliver strategies and initiatives for the region.
The Retail Activations Marketing Executive will work closely with the Senior Retail Activations Executive & Marketing Manager, and will be responsible for helping executing strategic retail activation campaigns and events to enhance brand visibility and engagement. This role requires a dynamic individual with experience in executing high-impact events and activations.
This role demands a dynamic, results-driven individual with a passion for creating memorable brand experiences through activations and events. If you thrive in a fast-paced environment and have a proven track record in executing successful campaigns, we'd love to have you on our team.
The JD Marketing team puts the consumer at the heart of what we do to develop campaigns, content, partnerships, activations & events that elevate the JD brand and maximise consumer impact.
Key Responsibilities
- Help implementing strategy and executing activations aligned with organizational goals and brand objectives.
- Participate in planning and executing a range of events, from large-scale product launches to intimate VIP gatherings.
- Cross-Functional Collaboration: work closely with marketing, retail, 3PB, Partnerships, social and influencers teams to ensure seamless execution of activations and events.
- Supplier & 3PB agencies contact: Identify, ask proposals and manage external vendors and partners for event-related services.
- Performance Analysis: help elaborating reports to evaluate the success of activations and events through post-event analysis, including ROI metrics and attendee feedback.
- Share best practices within the market and with the wider EU marketing team and critically assess how activations can be applied/expanded.
Key Relationships
- Senior Activations Executive
- Marketing Manager
- Activations Team
- Partnerships Team
- Global Marketing team
- Brand team
- Social & Influencers team
- Retail Operations
- External agencies and vendors
- Third party vendors
Skills/Experience/Knowledge Needed:
- Minimum of 2 years of experience in event management and activations, with a track record of successfully executing high-impact campaigns.
- High level verbal and written English and Italian, any other European language is a plus.
- Strategic Thinking: Ability to develop and implement strategic activation plans aligned with brand objectives.
- Communication: Strong verbal and written communication skills for effective coordination with internal teams and external partners.
- Team player with solid interpersonal, networking and negotiating skills.
- Problem Solving: Ability to quickly identify and address challenges during event planning and execution.
- Geographically mobile. Open to travel to cover events and activations.
Ti chiediamo di inserire nel CV l'autorizzazione al trattamento dei tuoi dati personali ai sensi del Regolamento UE n. 679/2016 e della legislazione italiana vigente.
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