Assistant Manager - Platform Marketing, Digital
Jiostar Open · verified Sep 24, 2026 At a glance
Mid-level General Marketing role at Jiostar. 2 Locations · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run lifecycle campaigns from setup through delivery, including email operations and campaign management
- Build and improve Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns
- Divide audiences, choose targets, and assess campaign results across Singapore, Canada, and the UK
- Help move platforms and support growth experiments across HSI and Wave4 markets
- Coordinate delivery timelines and reporting with cross-functional teams
What you bring
- Hands-on CRM or lifecycle marketing experience with independent ownership of daily campaign work
- Strong knowledge of email marketing platforms and practical campaign execution
- Familiarity with Push, In-App, SMS, and WhatsApp customer engagement channels
- Three to four years of marketing experience, with an MBA preferred
Who this fits
You’ll suit a hands-on marketing operator who can manage campaign execution independently and use data to improve performance. The role covers Singapore, Canada, and the UK, with platform-transition support required through November 2026.
From the employer
Job Summary
To lead LCM marketing. To execute & optimise digital platform campaigns.
This role supports lifecycle marketing activities across the Singapore, Canada, and UK markets, with ownership of channels such as Email, Push Notifications, In-App Messaging, SMS, and WhatsApp.
Key Responsibilities
- End-to-end execution of Lifecycle Marketing (LCM) campaigns.
- Email marketing operations and campaign management.
- Support migration and platform transition activities through November 2026.
- Execution and optimization of Push Notifications, In-App Messaging, SMS, and WhatsApp campaigns.
- Audience segmentation, targeting, and campaign analysis.
- Support growth and experimentation initiatives across HSI and Wave4 markets.
- Coordinate with cross-functional teams to ensure timely campaign delivery and reporting.
Skills & Attributes for success
- Hands-on experience in CRM/Lifecycle Marketing.
- Strong understanding of email marketing platforms and campaign execution.
- Familiarity with customer engagement channels such as Push, In-App, SMS, and WhatsApp.
- Data-driven mindset with strong execution capabilities.
- Ability to independently manage day-to-day campaign operations.
Preferred Education & Experience
Any MBA graduate.
3-4 years in marketing
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