Head of Growth & Marketing
Jobs for Humanity Open · verified Sep 24, 2026 At a glance
Leadership Growth Marketing role at Jobs for Humanity. Mazraat Yachouaa · full-time.
Pay not stated Growth Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll manage agencies and improve paid campaigns across Meta, Google, and TikTok by reviewing ad setups and acquisition costs
- You'll own the journey from ad engagement through checkout, using experiments to lift conversion
- You'll expand customer acquisition through influencers, SEO, partnerships, and referrals
- You'll use performance insights to guide creative iterations and adapt messaging for Lebanon and the UAE
- You'll build lifecycle programs across email and SMS, then work with Customer Experience to reduce churn and grow customer value
What you bring
- At least five years in growth, performance, or digital marketing
- Experience in eCommerce, direct-to-consumer subscriptions, or SaaS
- Strong command of CAC, LTV, ROAS, and cohort analysis
- Practical experience with GA4, Meta Ads Manager, and Klaviyo or Mailchimp
- A track record leading creative teams and outside agencies, plus interest in pet and animal health
Who this fits
You'll suit a data-focused growth leader who can connect marketing, product, and revenue work. The role covers Lebanon and the UAE and is based onsite in Mazraat Yachouaa. You should be motivated by improving pet wellbeing at scale.
From the employer
PawPots is a fresh pet food subscription service on a mission to revolutionize pet health in the region. We are a high-growth startup scaling operations across Lebanon and the UAE.
We combine veterinary-backed nutrition, technology, and data-driven personalization to build the region’s leading fresh pet food and pet-health platform.
The Mission: Build the Growth Engine
We are not looking for a “Brand Manager” to organize events. We are looking for a Head of Growth — a data-driven leader operating at the intersection of Marketing, Product, and Revenue.
Your role is to build and scale a growth engine that acquires customers efficiently and maximizes long-term value. You will own performance, challenge acquisition costs, and drive optimization across all growth channels.
Key Responsibilities
1. Acquisition Engine
- Manage performance marketing agencies; audit ad structures, challenge CPAs, and enforce continuous optimization across Meta, Google, and TikTok.
- Own the full funnel from ad click to checkout; run A/B tests to improve conversion rates.
- Identify and scale channels beyond paid social, including influencers, SEO, partnerships, and referrals.
2. Brand & Content Strategy
- Lead creative direction using performance data, not aesthetics.
- Guide the Creative Team to iterate on formats and messages that convert.
- Localize brand messaging for two distinct markets: Community-driven Lebanon & Expat, convenience-driven UAE
3. Retention & Lifetime Value
- Design and optimize lifecycle marketing flows (email/SMS: onboarding, engagement, win-back).
- Work closely with the Customer Experience team to analyze behavior, reduce churn, and increase LTV.
Requirements
- 5+ years of experience in Growth, Performance Marketing, or Digital Marketing.
- Background in eCommerce, DTC subscription, or SaaS.
- Strong analytical mindset; comfortable with CAC, LTV, ROAS, and cohort analysis.
- Hands-on experience with GA4, Meta Ads Manager, and lifecycle tools (Klaviyo/Mailchimp).
- Proven experience managing creative teams and external agencies.
- Interest in the pet and animal health space, with motivation to improve pets’ wellbeing at scale.
Job Description and to Apply: https://www.linkedin.com/jobs/view/4363101519/
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