growthroles

Manager, Technical Sales

J&P Coats coats.com Open · verified Sep 25, 2026
LK Manager Solutions & Sales Engineering

At a glance

Mid-level Solutions & Sales Engineering role at J&P Coats. LK.

Pay not stated

RoleSolutions & Sales Engineering
SeniorityManager
LocationLK
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Lead technical services for premium customers, improving factory productivity through troubleshooting and cost-effective solutions
  • Develop and review sewing advisory programs, then train retail brands and vendors on efficiency and profitability
  • Investigate and launch products tailored to vendor needs while negotiating technical partnerships across key functions
  • Run factory audits, thread-performance checks, cost analyses, and machine-setting demonstrations to resolve sewing problems
  • Coordinate strategic projects, branding materials, seminars, and internal training to support sales growth and market share

What you bring

  • An engineering background plus eight to ten years in the readymade garments industry
  • A bachelor’s degree followed by an MBA
  • Strong communication, persuasion, negotiation, and customer-partnership skills
  • The ability to recognize customer needs and build long-term, value-added relationships

Who this fits

You’ll suit a technical sales leader who can combine garment-industry expertise with consultative customer work, product development, and training. The role calls for someone collaborative, persuasive, commercially driven, and comfortable negotiating with Merchandising, Supply Chain, and Manufacturing teams.

From the employer

Role Purpose:

The position is primarily responsible for leading the Technical Services and product development initiatives in Coats Sri Lanka with a view to ensure profitable sales growth through market share gains and retaining the leadership position with right strategies and appropriate actions.

Key Responsibilities:

  1. Technical Services:
    • Offer the full range of Technical Services to our premium customers.
    • Improve our customers’ productivity and offer cost effective solutions to our customers on the basis of our technical expertise.
    • Help customers where required with troubleshooting services.
  2. Marketing Services:
    • Leading and participating in the initiatives for generating profitable sales growth like new proposition development, targeted share gains from competition, product positioning, product mix enrichment, product re-engineering etc.
  3. Consultative Selling:
    • Based on the specific requirements ensuring focused consultancy and trainings for better efficiency, cost effectiveness and profitability.
    • Providing integrated sewing advisory services to retails brands and vendors.
    • Developing & reviewing effective sewing advisory services with a view to achieve company`s business plans and goals.
    • Organizing and conducting seminars for retail brands and vendors with a view to create positive product image in terms of quality, efficiency and cost effectiveness.
    • Helping to grow customers business through productivity enhancement research and surveys.
    • Demonstrating ideal machine settings and adjustments to eliminate issues like breakages, puckering & other sewing related problems in a shop floor.
    • Illustrating the characteristics and merits of products and better combination of fabrics, machines, needles and other equipment’s to manufacturers.
    • Measuring thread performance- Factory Audit & cost analysis.
  4. Product Development:
    • Investigating, selecting, and developing new products for vendors to support their unique requirements.
    • Responsible for maintaining and managing technical partnerships, requirement analysis, prioritization, evaluation and negotiations of terms with Merchandising, Supply Chain and Manufacturing.
  5. Business Development & Strategic Accounts Management:
    • Coordinating and integrating Coats’ regional and global resources with “Top Down & Bottom Up” approach for better competitive advantage and unique service supports for major retail brands.
  6. Branding:
    • Industrial branding / publishing marketing collateral for promoting products and services for both existing and new customers and as well as for the retail brands.
  7. Project Management:
    • Running global projects to increase market share while maintaining incremental sales growth and profitability. Besides increasing market share, such projects enable Coats to neutralize competition threats and minimize our carbon footprints.
  8. Training & Induction Program:
    • Designing, developing and conducting internal technical training programs for different functions in the organization.
      b. Designing, developing and conducting induction programs for new management employees in Sales and Marketing.

Education,Qualifications, and Experience:

  1. Should be an engineer with 8-10 years’ experience preferably in readymade garments industry.
  2. Excellent communication skills.
  3. Understand and recognize customer needs and possess the ability to build up long-term value-added partnership with customers.
  4. Should be a good team player and an excellent negotiator.
  5. Excellent persuasion skill & a go-getter.
  6. Bachelor’s Degree followed by an MBA.

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