Performance content manager

Responsible for driving growth through high-performing content across all acquisition and retention channels.

The Performance Content Lead works closely with growth, paid media, CRO, and country teams to translate performance strategy into scalable, conversion-driven content execution. This is a hands-on leading role combining project management, content excellence, and performance ownership, ensuring content directly contributes to acquisition efficiency and revenue growth.

Performance Content Strategy:

• Translate growth and performance objectives into a clear performance content roadmap (in parallel with social paid manager)

• Define content priorities based on funnel impact (acquisition, activation, retention)

• Ensure content strategy aligns with paid media, CRO, and lifecycle marketing initiatives

Project Management & Execution:

• Own end-to-end performance content projects (ads, landing pages, email, CRM, UGC)

• Manage timelines, deliverables, and dependencies across multiple channels and markets

• Coordinate closely with growth, paid media, CRO, design, and country teams

• Proactively identify bottlenecks and optimize workflows to increase speed and output

Team & Stakeholder Management:

• Lead and coordinate a broader performance content team, both internal and external

• Brief, guide, and review work from copywriters, designers, UGC creators, and agencies

• Ensure clear briefs, fast feedback loops, and continuous quality improvement

• Align stakeholders around priorities, deadlines, and performance expectations

Conversion-Focused Content Optimization:

• Develop and iterate performance creatives based on insights and test results

• Collaborate on A/B testing of ads, landing pages, and CRM content

• Translate performance data into concrete content improvements and new hypotheses

• Ensure learnings are documented and shared across markets and teams

Content Quality & Brand Consistency:

• Safeguard brand consistency while pushing for performance impact

• Balance speed, testing volume, and creative excellence

• Ensure all performance content meets brand, legal, and quality standards

Competencies & Requirements:

• Strong understanding of performance marketing funnels and content formats

• Experience working with paid media, CRO, and lifecycle marketing teams

• Familiarity with performance metrics such as CPA, CAC, CVR, LTV, ROAS

• Ability to manage multiple content streams across markets and channels

Skills & Attributes:

• You are a strong project manager who brings structure to fast-paced environments

• You are highly performance-driven and comfortable working with data and insights

• You take ownership and push initiatives forward without waiting to be asked

• You communicate clearly and constructively with internal and external stakeholders

• You combine speed, experimentation, and quality in your way of working

• You consistently go the extra mile to maximize impact and results

Who are we looking for?

• Drives growth through conversion-focused content across paid, CRO and lifecycle channels

• Hands-on, data-driven leader with strong ownership and performance mindset

• Turns insights into scalable content that impacts acquisition and revenue

• Brings structure and speed to complex, cross-market content projects

• Comfortable working with data, experiments and A/B testing

• Strong stakeholder manager who aligns growth, paid media and creative teams

• Balances brand consistency with performance impact

• Thrives in fast-paced, high-ownership environments

What we offer

• A role with real ownership and visible impact on how our people processes and company culture are shaped

• A competitive salary package, aligned with your experience and level of responsibility

• Mobility package, tailored to your role and location

• Health insurance via Alan

• Learning and development opportunities to support your personal and professional growth

• Fun team-building, social and sports activities throughout the year

• Access to Benefits at Work, with discounts on brands such as Nike, bol.com and IKEA

• Employee discount for your pet, because they’re part of the family too

• A MacBook to do your best work

• Home office allowance

• Fresh fruit and energising drinks at the office

Just Russel is an equal opportunity employer. We welcome applications from everyone, regardless of age, gender, gender identity, sexual orientation, national or ethnic origin, disability, religion or belief, or family status. Hiring decisions are based solely on competencies, experience and fit with the role. If you need any adjustments during the application process, let us know and we'll accommodate where we can.