Content Marketer
At a glance
Mid-level Content Marketing role at Kargo. Location: San Francisco or Atlanta.
Pay not stated Content Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll set Kargo's content direction across email, social, web, blogs, and campaigns
- You'll take content from idea and writing through release, measurement, and improvement
- You'll create case studies, SEO content, sales tools, decks, webinars, blogs, landing pages, newsletters, and event copy
- You'll capture customer stories that demonstrate the results of working with Kargo
- You'll keep sales and marketing materials current and refine campaign messages using results and feedback
What you bring
- You'll bring at least two years in content marketing, copywriting, or related work
- You'll explain complex subjects through clear, engaging writing and storytelling
- You'll contribute original ideas while managing short timelines and changing requests
- You'll have a bachelor's degree in marketing, communications, English, business, or equivalent experience
Who this fits
This role suits someone who can turn complex ideas into compelling stories and create content across sales, web, email, social, and events. You should be comfortable working quickly, adapting to shifting requirements, and improving messaging through performance data and feedback. The listing does not specify a work location or timezone.
From the employer
At Kargo, our mission is to build a connective tissue between the physical world of freight and the digital ecosystem used to manage it. We believe that advancements in smart infrastructure are critical to enabling a safer and more efficient future for logistics. Our loading dock sensor platform verifies all incoming and outgoing freight, aggregating data that enables shippers and carriers to efficiently manage dock operations, switch out suppliers and understand material flow in real time.
We care deeply about delivering the best solutions for our customers. As a member of the Kargo team, you will have the opportunity to develop and deploy tomorrow’s hardware & software solutions and help revolutionize logistics.
Responsibilities
- Owning content strategy and telling the Kargo story, engaging our audience and scaling the way Kargo connects with the world across channels (e.g. email, social, website, blogs, and content-driven campaigns).
- Manage the full lifecycle of content distribution from concept and copywriting, to scheduling, publishing, and performance optimization.
- Create a variety of high quality content: case studies, SEO posts, sales collateral, presentation decks, webinar decks/scripts, blog posts, landing pages, newsletters, event and webinar copy, and more.
- Capture customer success stories highlighting the impact of their partnership with Kargo.
- Maintain a library of up-to-date materials (one-pagers, email templates, ad copy, pitch decks, etc) to support sales and marketing.
- Track, test, iterate and optimize campaign messaging based on performance and feedback.
Experience
- 2+ years experience in content marketing, copywriting, or related experience.
- Excellent writing and storytelling skills: able to make complex ideas simple and compelling.
- Ability to think creatively and bring out of the box ideas.
- Ability to work under tight deadlines while being flexible and responding to changing requirements.
- Bachelor's Degree in Marketing, Communications, English, Business or other equivalent experience.
Kargo is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
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