Marketing Insights & Reporting Analyst
At a glance
Mid-level General Marketing role at Kensington. Toronto · CA$60,000–CA$70,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build and improve Power BI dashboards, scorecards, KPI tracking, and performance reports
- You'll automate recurring reports, then test, document, and launch new reporting capabilities
- You'll measure leads, funnels, conversions, attribution, and campaign results for Marketing and Agent Sales
- You'll protect data quality by maintaining metric definitions, business rules, and reporting standards
- You'll research markets, competitors, and industry benchmarks to support strategy and account planning
What you bring
- Bring at least two years of experience in marketing analytics, business intelligence, reporting, or data analysis
- Use Excel and a visualization platform such as Power BI, Tableau, or Looker
- Turn large datasets into useful conclusions and assess digital and social marketing performance
- Work with Google Analytics, HubSpot, CRM systems, marketing automation, SQL, or modern analytics platforms
- Apply careful data validation and responsible AI practices while managing competing priorities
Who this fits
You’ll suit this role if you enjoy solving business problems with data, explaining findings clearly, and improving reporting processes with multiple teams. The job is based at Kensington’s downtown Toronto headquarters and expects you in the office two to three days each week. Experience in travel, hospitality, e-commerce, or consumer marketing would be useful.
From the employer
Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!
We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air.
To learn more about Kensington, visit kensingtontours.com.
This is a hybrid opportunity based at our downtown Toronto headquarters, with an expectation of 2-3 days per week in office.
About the Role
The Marketing Insights & Reporting Analyst plays a critical role within the Marketing Operations & Analytics team, helping transform data into actionable insights that improve marketing performance and business decision making.
Reporting to the Director, Marketing Operations & Analytics, this role is responsible for developing and maintaining dashboards, producing recurring reporting, supporting marketing measurement initiatives, and identifying opportunities for automation and optimization across Marketing. The role works closely with Marketing and Outside Sales teams to provide visibility into performance across Direct, Repeat, Agent, Integrated Marketing, and Partnership programs.
This position serves as the operational analytics engine for the department, enabling the successful execution of the Marketing Analytics roadmap while supporting the organization's broader goals of data-driven decision making, automation, and responsible AI adoption.
What You'll Do
Dashboard Development, Reporting Automation & AI Enablement
- Build, maintain, and optimize Power BI dashboards and reporting solutions.
- Support the development and enhancement of executive scorecards, KPI tracking, and performance reporting frameworks.
- Assist with reporting automation initiatives that reduce manual effort and improve reporting accuracy.
- Partner with BI, CRM, Digital, and Technology teams to validate reporting requirements and outputs.
- Support testing, QA, documentation, and rollout of new reporting capabilities.
Marketing Measurement & Attribution Support
- Support marketing & Agent Sales measurement initiatives including lead reporting, funnel analysis, conversion tracking, attribution, and campaign performance measurement.
- Assist in maintaining KPI definitions, benchmarks, measurement documentation, and reporting standards across all marketing channels.
- Support post-campaign analysis, test-and-learn initiatives, and performance optimization recommendations.
Data Quality & Reporting Governance
- Maintain reporting accuracy, consistency, and data integrity across dashboards and scorecards.
- Support KPI governance by documenting metric definitions, business rules, and reporting methodologies.
- Identify reporting gaps and data quality issues and work with stakeholders to implement solutions.
Competitive, Customer & Industry Insights
- Conduct market, competitor, and industry research to identify trends and opportunities.
- Support outside sales & agent team insights and account planning.
- Monitor external benchmarks and industry best practices to inform marketing strategies.
What You Bring
- 2-4+ years of experience in marketing analytics, business intelligence, reporting, or data analysis.
- Experience working with Excel, Power BI, Tableau, Looker, or similar visualization platforms.
- Strong analytical skills with the ability to synthesize large data sets into actionable insights.
- Experience analyzing marketing performance across digital and social channels.
- Experience with Google Analytics, HubSpot, CRM systems, marketing automation platforms, or similar tools.
- Experience supporting reporting and analytics solutions using SQL, semantic models, Microsoft Fabric, Power BI, or similar modern analytics and data platforms.
- Strong attention to detail and commitment to data accuracy.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience within travel, hospitality, e-commerce, or consumer marketing environments is considered an asset.
- Experience using AI-powered productivity, analytics, or reporting tools (e.g., Microsoft Copilot, Power BI AI features, ChatGPT, Gemini) to improve reporting efficiency and insight generation.
- Understanding of responsible AI principles, data governance, and the importance of validating AI-generated outputs.
Who You Are
- Naturally curious and passionate about using data to solve business problems.
- Detail-oriented and committed to delivering accurate, high-quality work.
- Collaborative and relationship-focused, with the ability to work across multiple teams.
- Proactive and solutions-oriented, always looking for ways to improve processes and reporting.
- Comfortable moving between technical analysis and business storytelling.
- Eager to learn, experiment, and contribute to a culture of continuous improvement.
We provide a competitive compensation package with a strong pay for performance rewards approach. Employees have the opportunity to participate in incentive programs and compensation tied to business and individual performance. The expected base compensation range for this position is: $60,000 to $70,000.
The actual compensation may vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training.
We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.
The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.
We thank all candidates for their interest, however, only those selected for an interview will be contacted.
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