Head of Direct Marketing
At a glance
Leadership General Marketing role at Kesko Senukai Digital. Vilnius.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the direct marketing and retention approach for the customer base, tying it to business and marketing goals
- Lead the team handling email, push, SMS, and related automated campaigns
- Build and improve lifecycle journeys such as welcome, post-purchase, win-back, cart recovery, and loyalty
- Manage CRM operations, including audience segmentation, personalization, and clean customer data
- Track retention measures, share performance with leadership, and test new channels and tactics across markets and brands
What you bring
- At least two years in direct, CRM, or retention marketing, with experience leading a team
- Hands-on ownership of email, push, SMS, and marketing automation platforms
- Strong analytical ability and confidence using retention and campaign performance data
- Experience with CRM or marketing tools and turning insights into practical strategy
- Fluent English, with cross-functional stakeholder skills; ecommerce or retail experience is preferred
Who this fits
This role suits a hands-on marketing leader who can combine team management, CRM execution, lifecycle strategy, and data analysis. You’ll work across multiple markets or brands, maintain GDPR compliance, and collaborate with stakeholders. The position is based in Vilnius, Lithuania, with flexible hours and a hybrid work model.
From the employer
Are you ready to elevate your impact within the e-commerce industry? At Kesko Senukai Digital, we are looking for a motivated Head of Direct Marketing to support our dynamic team. If you're organized, detail-oriented, and ready to take on exciting challenges, this is the perfect opportunity for you!
As an Head of Direct Marketing, you will:
· Own the direct marketing / retention strategy across the customer base, aligned with overall marketing and business goals
· Lead and develop a team responsible for email, push notifications, SMS, and related automations
· Design, build, and continuously optimize lifecycle and automation flows (welcome, post-purchase, win-back, abandoned cart, loyalty, etc.) at a company-group level
· Manage and evolve the CRM platform, including segmentation, personalization, and data hygiene Define and track key retention KPIs (repeat purchase rate, CLV, churn, engagement, revenue per channel) and report results to leadership
· Test and roll out new tactics, channels, and technologies to improve retention performance
· Ensure compliance with data privacy regulations (GDPR) across all direct marketing activities
· Set best practices and processes that can scale across multiple markets/brands within the group
Sounds interesting? Here’s what we expect from you:
· 2+ years of experience in direct marketing, CRM, or retention marketing, including team leadership experience
· Proven track record managing email, push, and SMS channels and marketing automation platforms
· Strong analytical skills — comfortable working with retention KPIs and campaign performance data
· Experience with CRM/marketing tools Ability to translate data insights into actionable tactics and strategy
· Experience working across multiple markets or business units is a plus
· Strong stakeholder management and cross-functional collaboration skills
· Fluent English
· Ecommerce or retail industry background preferred
What we offer:
· Explore vertical and horizontal career opportunities, supported by continuous training and development, so you can deepen your expertise or try something new.
· Additional health insurance, flexible working hours and a hybrid work model help you stay balanced. Plus, enjoy a paid day off on your birthday!
· You will receive a Senukai Gold Membership, along with access to the Perks discount platform.
· You’ll have the freedom to initiate change, contribute to meaningful goals, and see the real impact of your work.
· Know someone who’d fit right in? Our referral program rewards you with bonuses for successful hires because great teams grow through great people.
· Your time here matters and it’s rewarded! Enjoy extra vacation days as your tenure grows, giving you more time to recharge and explore life.
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