District Marketing & Outreach Manager
At a glance
Mid-level General Marketing role at KIPP. Helena-West Helena · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead the school rebrand across messaging, visual standards, platforms, and materials
- Build marketing plans for student enrollment, staff hiring, and long-term growth
- Manage outreach, social media, web, email, advertising, and printed communications
- Plan recruitment and community events, including vendors, promotion, logistics, and results
- Report on campaign, digital, recruitment, and rebranding performance to school leaders
What you bring
- Bachelor’s degree in marketing, communications, public relations, or a related field
- Three to five years in marketing, communications, or community engagement
- Proven experience leading a rebrand and major marketing or communications campaigns
- Strong communication, project management, social media, CMS, and analytics skills
- Ability to pass required background checks and work some evenings and weekends
Who this fits
You’ll suit this role if you can combine brand management, community relationship-building, enrollment outreach, and event execution. The position is onsite in Helena-West Helena and includes supervision of staff, contractors, or volunteers. Evening and weekend work is required for some community and recruitment events, along with ongoing professional development required by ADE.
From the employer
KIPP Delta Public Schools operates tuition-free, open-enrollment college-preparatory charter schools in the Arkansas Delta, serving over 1,200 students in Helena and Blytheville. Through a rigorous PreK-12 program and an asset-based approach, KIPP empowers students to discover their purpose and expand regional opportunities.
The Marketing & Outreach Manager leads the school’s efforts to build awareness, strengthen brand identity, and drive student enrollment and staff recruitment. This role manages marketing campaigns, community outreach, digital communications, and event programming while ensuring alignment with the mission and growth goals of the school. A significant focus of the upcoming school year will be planning and executing the school’s rebranding process, ensuring a smooth transition that reflects the school’s values and strengthens its reputation in the community.
Key Responsibilities
Strategic Marketing & Recruitment
- Lead the school’s rebranding initiative, including rollout of new brand identity, messaging, and visual standards across all platforms and materials.
- Develop and execute comprehensive marketing strategies to support student enrollment, staff recruitment, and long-term growth.
- Conduct market research and analyze enrollment data to inform recruitment and rebranding strategies.
- Create and manage an annual marketing calendar aligned with recruitment cycles, school events, and rebranding milestones.
Outreach & Community Engagement
- Build and maintain strong relationships with families, community partners, and local stakeholders.
- Represent the school at community events, recruitment fairs, and outreach activities.
- Develop and maintain partnerships with businesses, nonprofits, and civic organizations to increase visibility and support.
Digital & Print Communications
- Oversee social media, website, email campaigns, and advertising to ensure timely, relevant, and effective messaging.
- Create or supervise production of outreach materials, advertisements, press releases, and newsletters.
- Ensure new brand identity is consistently represented across all communications channels.
Event Management
- Plan and execute school events that advance recruitment, fundraising, and community engagement goals.
- Coordinate logistics, vendor relationships, and promotional strategies for major events.
- Track event outcomes and make recommendations for improvement.
Data & Reporting
- Monitor and analyze marketing campaign performance and digital engagement metrics.
- Provide regular reports on recruitment pipeline, outreach activities, and rebranding progress to school leadership.
- Recommend adjustments to improve effectiveness and return on investment.
Leadership & Collaboration
- Supervise staff, contractors, or volunteers supporting marketing, outreach, and rebranding initiatives.
- Collaborate with school and district leaders to ensure alignment between recruitment goals and marketing strategies.
- Support advancement and fundraising efforts as needed.
- Education: Bachelor's degree in Marketing, Communications, Public Relations, or related field.
- Experience:
- 3-5 years of professional experience in marketing, communications, or community engagement.
- Demonstrated success in managing rebrand and large-scale marketing and communications campaigns.
- Experience in education or nonprofit sector preferred.
- Must pass state and federal background checks, including fingerprinting and child maltreatment registry checks.
- Ongoing participation in professional development activities as required by ADE.
- Excellent verbal, written, and interpersonal communication skills.
- Proficiency in social media management, CMS platforms, and analytics tools.
- Strong project management skills with the ability to meet deadlines and manage multiple priorities.
- Familiarity with branding, graphic design tools (e.g., Canva, Adobe Creative Suite), and creative content development.
- Willingness to work evenings and weekends for community and recruitment events.
District Manager salaries will be based on individual experience and within the SY 2025-26 Salary Schedule range.
KIPP Delta Public Schools is an equal opportunity employer. All employment decisions are based on qualifications, merit, and organizational needs. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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