Senior Marketing Operations Analyst - India
At a glance
Senior Marketing Operations role at Kong. Bangalore, India · full-time.
Pay not stated Marketing Operations salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build, QA, and send Marketo emails, including templates, tokens, audiences, timing, and confirmation
- You'll clean, map, deduplicate, and validate imported lists against Salesforce
- You'll create campaign audiences and check targeting logic for gaps before launch
- You'll protect lead flow by checking lifecycle stages, routing, and Marketo-Salesforce sync health
- You'll improve recurring workflows, document them, and create checklists for consistent execution
What you bring
- You have four or more years in marketing operations, revenue operations, or GTM systems
- You have hands-on Marketo experience across emails, smart lists, tokens, programs, and troubleshooting
- You can use Salesforce to check sync behavior, identify attribution gaps, and escalate issues
- You understand list hygiene, field normalization, deduplication, and GDPR or CAN-SPAM obligations
- You can prioritize concurrent requests, communicate blockers, and work independently with global teammates
Who this fits
You'll fit this role if you enjoy high-volume, detail-heavy execution and routinely check your work before launch. You should also look for repeated requests that could be simplified or automated. The position is onsite in India and supports a globally distributed team through autonomous, asynchronous work.
From the employer
Are you ready to unlock intelligence?
If you don’t think you meet all of the criteria below but are still interested in the job, please apply. Nobody checks every box - we’re looking for candidates that are particularly strong in a few areas, and have some interest and capabilities in others.
About the Role:
Kong's Marketing Operations team is the operational backbone of the go-to-market engine. This role is built around execution, but it doesn't stop there. You'll own the day-to-day intake queue, turning marketer requests into clean, accurate, on-time programs in Marketo. And you'll bring enough curiosity and systems thinking to spot what's inefficient, broken, or worth automating, and say something about it.
You'll work closely with a globally distributed team supporting the systems, processes, and data infrastructure that connect marketing activity to pipeline.
What You'll Do:
Build, QA, and send emails in Marketo from intake requests: template setup, token population, smart list configuration, scheduling, and send confirmation
Process list imports end-to-end: field normalization, deduplication checks, schema mapping, and load validation against Salesforce
Build audience segments and smart lists for campaign targeting based on marketer-provided criteria; validate logic before use and flag coverage gaps
Maintain lead flow integrity for records touching your work: lifecycle stage accuracy, routing correctness, and Marketo-SFDC sync health
Handle operational workflows including suppression list updates, unsubscribe management, and compliance record corrections
Identify recurring patterns in the intake queue and propose process improvements or automation before someone has to ask twice
Document execution workflows and build repeatable checklists so output quality stays consistent at volume
Stay current on marketing automation capabilities and adjacent GTM tooling; bring ideas back and pressure-test them against real use cases
What You'll Bring:
4-6+ years in marketing operations, revenue operations, or a GTM systems role
Strong hands-on Marketo experience: email execution, smart lists, tokens, program architecture, and troubleshooting
Working knowledge of Salesforce: enough to validate sync behavior, catch attribution gaps, and escalate when something doesn't land correctly
Comfort with data: list hygiene, field normalization, deduplication logic, and compliance requirements (GDPR, CAN-SPAM)
A process improvement instinct: you see how something works and immediately think about how it could work better
High accuracy and attention to detail; you QA your own work before it goes live and own the fix when it doesn't
Ability to manage a queue of concurrent requests, prioritize effectively, and communicate proactively when something is blocked
Comfortable working autonomously and asynchronously with a globally distributed team
Nice to have:
Experience with HTML email editing
Hands-on experience with GTM orchestration or workflow automation tools such as Clay, Zapier, or similar
Familiarity with data platforms like Snowflake or BI tools like Tableau
Exposure to lead scoring models and attribution methodology
Background in B2B SaaS or a technical product environment
What we're looking for beyond the resume:
Someone who takes pride in execution quality and doesn't let a request go out the door with a broken link or the wrong segment. Who also notices when the same type of request comes in for the tenth time and asks whether it should be automated instead. The work is high-volume and detail-intensive, and the best person in this role will do it well while quietly making it easier for everyone around them.
About Kong:
Kong Inc., the AI Connectivity Company, is building the connectivity layer of AI. Trusted by the Fortune 500® and AI-native startups alike, Kong’s unified API and AI platform enables organizations to secure, manage, accelerate, govern, and monetize the flow of intelligence across APIs and AI traffic — on any model, any cloud. For more information, visit www.konghq.com.
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