Performance Marketing Strategist (UK)
leaf Open · verified Sep 24, 2026 At a glance
Mid-level Performance Marketing role at leaf. Newcastle upon Tyne · full-time.
In listing Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own strategy and performance across a portfolio of eCommerce client accounts
- Plan and run full-funnel paid media across Google and Meta
- Forecast results, allocate budgets, and model different growth scenarios
- Test and optimise creative, audiences, landing pages, and campaign performance
- Lead client reviews and turn complex data into practical recommendations
What you bring
- UK-based with at least five years in senior, client-facing paid media
- Agency experience running full-funnel Google and Meta campaigns
- Experience managing eCommerce brands spending £50k or more each month
- Commercial, analytical approach with strong client communication skills
- Ability to combine long-term strategy with hands-on campaign work
Who this fits
This role suits a UK-based performance marketer who has worked with eCommerce clients in an agency setting and can own both strategy and execution. You’ll need to be comfortable leading client conversations, working with data, and testing ideas continuously. The role is remote-first, with daily check-ins and regular client contact.
From the employer
Performance Marketing Strategist (UK)
About Leaf 🚀
At Leaf, our Performance Marketing team is central to the success of our clients’ businesses. We manage significant budgets, and the decisions we make directly impact growth, profitability, and long-term scalability.
We’re not just media buyers—we’re strategic thinkers and problem-solvers. We challenge assumptions, test relentlessly, and continuously refine how performance marketing should work across platforms.
We also don’t tolerate inefficiency. If something is repetitive or manual, we look for ways to improve, automate, or rethink it entirely. Curiosity, ownership, and collaboration are at the heart of how we operate
The Role
We’re looking for a Performance Marketing Strategist to lead strategy and execution across a portfolio of eCommerce clients.
This is a senior, client-facing role where you’ll:
- Own performance outcomes across accounts
- Build and execute full-funnel paid media strategies
- Act as a strategic partner to clients, not just an operator
You’ll work closely with internal teams across creative, data, and technical to deliver best-in-class performance.
What You’ll Be Doing
Strategy & Planning
- Develop full-funnel media strategies across Google & Meta (prospecting, scaling, retention)
- Build and manage multi-channel media plans aligned to revenue, ROAS, and growth targets
- Identify opportunities to scale spend efficiently while maintaining profitability
- Lead forecasting, budget allocation, and scenario planning
Campaign Execution & Optimisation
- Oversee and optimise campaigns across Google Ads & Meta Ads
- Continuously improve performance through testing frameworks (creative, audiences, landing pages)
- Drive reductions in CPA and improvements in conversion rates
- Stay ahead of platform changes, trends, and best practices
Client Leadership
- Act as the primary point of contact for clients
- Lead client calls, performance reviews, and strategic discussions
- Translate complex performance data into clear, actionable insights
- Build strong, trust-based relationships with stakeholders
Cross-Functional Collaboration
- Work with:
- Creative teams on ad concepts, messaging, and testing roadmaps
- Technical teams on tracking, attribution, and data integrity
- Data teams on reporting and insights
- Contribute to improving Leaf’s cross-platform marketing methodology
Essential Criteria
- Based in the UK
- 5+ years experience in:
- A senior, client-facing paid media role
- Building and executing full-funnel campaigns on Google & Meta
- Working within a performance marketing agency
- Managing eCommerce brands spending £50k+ per month
What We’re Looking For
Strong strategic thinker with a commercial mindset
- Confident managing client relationships and expectations
- Deep understanding of eCommerce growth levers
- Highly analytical and comfortable working with data
- Proactive, curious, and constantly testing new ideas
- Able to balance big-picture strategy with hands-on execution
- Clear communicator who can simplify complexity
Our Stack
Marketing Platforms
Google Ads, Meta Ads, TikTok, Pinterest, Snapchat, Amazon Ads
Data & Analytics
Google Analytics, Looker, Data Studio, Excel/Sheets, Shopify
Tracking & Technical
Google Tag Manager, Meta Pixel, Google Tag, Merchant Center
Internal Tools
Leaf Grow, Slack, Notion, G-Suite
How We Work
- Remote-first, highly collaborative team
- Daily check-ins and regular client communication
- Monthly retrospectives to improve performance and processes
- Strong culture of learning, testing, and iteration
- Close collaboration across marketing, product, and engineering
Why This Role at Leaf
- You’ll own strategy, not just execution
- You’ll work with serious eCommerce budgets and high-growth brands
- You’ll be part of a team that challenges how performance marketing is done
- You’ll have the opportunity to shape processes, frameworks, and ways of working
How to Apply
Submit your application with:
- Your CV
- Salary expectations
- A short summary of:
- Your experience managing £50k+ monthly budgets
- Examples of campaigns or accounts you’ve scaled
- Please provide 3 refferences
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
