Senior Manager, Business Development
At a glance
Senior Business Development role at Léger. Toronto · full-time · CA$70,000–CA$90,000 OTE.
Growth Roles summary, based on the employer's posting.
What you'll do
- Find and contact new organizations to build Léger’s business development pipeline
- Engage clients and prospects by email, phone, social media, and other suitable channels
- Invite contacts to webinars and events, then share content, offers, and services that match their needs
- Prepare sales materials and coordinate with Marketing on lead generation, conferences, and sales events
- Keep CRM records current while tracking market trends and building product knowledge
What you bring
- A university degree or college diploma in business administration or a related discipline
- At least five years of consultative sales experience
- At least five years in market research or strategic consulting as a consultant or research professional
- Confidence building relationships with VP- and C-level executives
Who this fits
You’ll suit this role if you are entrepreneurial, organized, curious, persistent, and comfortable working independently with Sales and Marketing. The position is based in Toronto with a hybrid arrangement and involves engaging clients and prospects across multiple channels.
From the employer
We are one of North America’s fastest-growing market research companies, known for our forward-thinking experts and innovative approaches powered by artificial intelligence (AI) technologies. We boast the most accurate panel (LEO) and insights. Stay connected to the evolving perspectives and trends shaping your industry.
The Senior Manager, Business Development supports client and prospect engagement across Leger by helping create and sustain commercial relationships.
The role works closely with the Sales team to identify and approach prospective organizations, follow up with clients and prospects, and connect them with relevant Leger content, webinars, events, offers, and services.
Success in the role requires an entrepreneurial mindset, strong relationship-building skills, sound organization, and the ability to understand client needs and translate them into business opportunities in a fast-paced environment.
RESPONSIBILITIES
Identify and approach new companies and organizations to support business development efforts.
Engage prospects and clients through email, phone, social media, and other appropriate channels to strengthen relationships with Leger.
Invite prospects and clients to Leger webinars, events, and other engagement initiatives and ensure timely follow-up.
Share relevant Leger articles, content, offers, and services based on client initiatives and business needs.
Support the Sales team with the preparation and distribution of sales documents and presentations.
Coordinate with Marketing to support sales strategies, lead-generation efforts, webinars, conferences, and other sales events.
Maintain accurate and current sales and client records in the CRM system.
Monitor market trends and build product knowledge to contribute effectively to the sales process.
University degree or college diploma in business administration or a related field of study.
Minimum five (5) years of experience in consultative sales
Minimum five (5) years of experience in the market research or strategic consulting industry as a consultant or market/strategic research professional
Experience using a CRM platform, such as HubSpot or Salesforce, is considered an asset.
SKILLS
Business Development & Networking: Ability to build relationships, expand professional networks, and identify new business opportunities.
Client Understanding & Strategic Thinking: Ability to understand client needs and organizational priorities and translate them into relevant business opportunities.
Communication & Relationship Management: Excellent interpersonal and communication skills, including confidence and credibility when engaging with VP- and C-level executives.
Collaboration: Ability to work effectively with diverse stakeholders and cross-functional teams, particularly Sales and Marketing.
Drive & Organization: Entrepreneurial mindset, curiosity, tenacity, and autonomy, combined with strong organizational skills and a professional, courteous approach.
Base Pay: $70,000, plus sales commissions. Expected total OTE $90,000.
For any questions, please refer to our Recruitment Policy.
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