Account Executive
Legna Software Open · verified Sep 24, 2026 At a glance
Mid-level Account Executive role at Legna Software. Winston-Salem · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Run prospecting, discovery, demonstrations, negotiation, and closing across the full software sales cycle
- Find and qualify prospects, including opportunities supplied by Sales Development Representatives
- Keep forecasts, pipeline movement, and territory plans updated through regular written and verbal communication
- Connect Legna products and services to wood and forest products industry needs, trends, and buyer pain points
- Build lasting client relationships that support referrals and continued account growth
What you bring
- Three to seven years of selling experience, with outside sales experience preferred
- A bachelor's degree is required for this role
- Strong written, verbal, and presentation communication with C-level decision-makers
- Comfort working independently with sound organization, time management, judgment, and technology skills
- SaaS selling or forestry industry experience would strengthen your background
Who this fits
You’ll suit this role if you are a self-directed, competitive sales professional who can become fluent in the product, territory, and buyer journey. The job requires a hunter mindset, strong work ethic, and the ability to build relationships across organizational levels. You must already be authorized to work in the United States and able to work physically in Winston-Salem, North Carolina.
From the employer
Applicants will only be considered if both (1) you are already eligible to work in the United States, and (2) you will be able to physically work in Winston-Salem, North Carolina.
Reporting To: Chief Executive Officer
Overview:
Legna Software is seeking an Account Executive to join our team of intellectually curious entrepreneurs. The primary objective of the Account Executive is to grow our software solutions footprint in our target markets. This individual will drive a full-cycle sales process for our software and services through prospecting, building relationships with key decision-makers, presenting the value of our solutions, negotiating contracts, and closing opportunities. The successful candidate will understand and identify industry trends, buyer personas, and buyer pain points, and will be able to articulate how our software solution can address those needs. We’re looking for a driven professional who will become a subject matter expert – of our product, their territory, and the buyer’s journey.
You will join a growing sales organization that includes our Chief Executive Officer and a team of Sales Development Representatives who will help you set meetings and execute opportunities. This is a high-impact position with substantial growth and career development opportunities given the early stage and rapid growth trajectory of the company.
Key responsibilities:
- Drive the entire sales process: target prospects, identify solutions, conduct software demonstrations, negotiate, and close
- Identify new sales opportunities using enabled qualifying skills and tactics supported by a structured sales process, including Sales Development Representative-sourced opportunities
- Provide continuous verbal and written updates on forecast, opportunity pipeline and territory plan
- Exercise judgment with defined procedures and practices to determine appropriate action
- Unite knowledge of Legna’s products and services with understanding of wood/forest products industries to connect with clients
- Encourage deep, positive, long-term relationships with clients that result in referrals and continued growth in the business relationship
- Present the value proposition to all levels within the organization
- Stay current with product features and external developments
- Qualify a high volume of prospects in and out of the opportunity pipeline
Key attributes/experiences for the successful candidate:
- 3-7 years of selling experience; outside sales experience preferred, but not required
- Experience selling SaaS solutions preferred
- Knowledge of and experience in the forestry industry preferred
- Bachelor’s degree required
- Exceptional communication and presentation skills (both written and verbal)
- Excellent time management, decision making and organizational skills
- Strong presentation skills and ability to communicate effectively with C-level decision-makers
- Resourceful self-starter with desire and aptitude to work autonomously
- Hunter sales mentality
- Strong technology skill set
- Competitive/self-motivated with exceptional work ethic
- Shows high degree of personal integrity and leadership within the business development department
Compensation:
Legna offers a competitive compensation package including a competitive salary and incentive bonus, 401K, medical, dental and life insurance, and paid vacation/holidays.
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